The maximum fall of revenue of the holding “CTC Media”, which was recorded in the first 6 months, was minus 25%, said CEO Julian Slaschova. She noted that in the whole year is expected to drop no more than minus 20%.
MOSCOW, 13 Oct. The drop in revenues of holding “STS Media” for the whole year may be about 20%, said CEO Julian Slaschova.
Previously, experts of the media industry talked about the fact that the falling revenues of the television market for the year could reach about 40%.
“40% is too pessimistic. In our case, the maximum depreciation that we recorded in the first 6 months, was minus 25% in revenue in the whole year we expect no more than minus 20%,” — said Slaschova at the conference “Media business”, organized by newspaper “Vedomosti”.
Overall revenues of the television market, according to its forecasts, can be reduced by 18%-21%.
“It’s still a lot, especially for economically oriented holdings, such as “CTC Media”, which were preloaded all costs… cost Reduction is king, “STS Media” now have nowhere to fall, losing 20% of revenue is huge for us… the gap in income,” — said Slaschova.
“Next year we expect at this year’s level until we have more pessimistic forecasts, we think it will be from 0 to 1.5%”, — she added.