LOS ANGELES, October 19. /Corr. Vitaly Makarchev/. Amazon filed a lawsuit in the court of the city of Seattle (Washington) on 1114 people on charges of causing her injury by posting on the Internet fake and biased feedback about the various products and services. This was reported in the Sunday TV channel (ABC).
The decision to go to court was the result of Amazon to order a thorough investigation of the mechanisms of creation and distribution on the Internet deliberately false information, which aimed to increase the competitiveness of some firms and companies. The main object of study was a popular website Fiverr, which specializes in messages, feedback and comments about novelties in the world commodity markets and the services markets.
“The lawsuit States that the reputation of the portal Amazon suffered as a result of placement in the global network of false, incorrect, and improper reviews in which the authors received payments from manufacturers of the relevant products, says ABC. – Amazon emphasizes that its current actions are not directed against Fiverr and underground network creation, payment and distribution of fake reviews. The company failed to reveal the true names of the authors of these reviews and seeking to establish their identity in the course of the judicial investigation.
For this reason the lawsuit was filed on a collective entity that received in official documents the name of John Does (“John-executor”).
“Even a small number of such reviews can greatly undermine consumer confidence in retailers and manufacturers who use the portal Amazon, said the company. Also the pump and damage the brand “Amazon”.
As reported by the California experts, to identify the true authors of false reviews for products and services is very difficult, as they use numerous online accounts and fake addresses.
The existing U.S. rules forbid to publish independent consumer portals evaluation information, which secretly paid by the producers of the relevant goods and services.