The pay-TV market in Russia continues to be satisfied, for the third quarter of 2015 was connected with 400 thousand subscribers. The biggest growth segment is provided with satellite TV.
MOSCOW, 20 Oct. The number of pay TV subscribers in Russia in the first nine months was 39.1 million, an increase compared to the same period of 2014 by 6% from 36.9 million users, shows a study of the analytical Agency TelecomDaily.
In the third quarter, 88% of new connections provided the first “five” of the largest operators of paid TV “Tricolor TV”, “Rostelecom”, MTS, “Orion Express” and “ER-Telcom”. These operators are divided between more than 71% of the Russian pay-TV market. While the leaders of the market of paid TV “Tricolor TV” and “Rostelecom” accounts for more than 50% of the market by number of subscribers, analysts estimated TelecomDaily.
The market is saturated
According to TelecomDaily, since the beginning of 2015 was connected 1.5 million subscribers. The growth rate for the third quarter amounted to 400 thousand subscribers, while the second was connected with 700 thousand users.
“The pay TV market in Russia continues to gradually satisfied: penetration of these services increased in the third quarter of 2015 compared with the second quarter of this year by 1 percentage points to 70%”, — says analyst TelecomDaily.
The satellite is growing faster
The biggest growth segment provides satellite TV, while the operators fixed the TV does not show major changes due to the lack of launch networks in new regions, increasing the base only by increasing share in existing regions, says the report.
“Satellite segment due to pricing of players and great coverage, continues to grow at a faster pace than the fixed-TV” — presented in the report the words of the General Director TelecomDaily Denis Kuskov.
According to him, cable operators whose rates of growth in big cities slowed, must soon go out into new regions — especially in cities with population of 100-500 thousand people with low service penetration pay-TV (35-40%).
According to TelecomDaily, satellite operators “Tricolor TV” and “Orion Express” — in the first nine months of 2015 showed the greatest growth in the subscriber base since the beginning of the year than rivals in pay TV market by 6.4% and 6.5% respectively. Abonbaza the market leader in pay — TV “Tricolor TV” at the end of September amounted to 11.6 million (market share — 30%), “Orion Espresso” — 2,748 million (the operator ranks fourth in the market share — 7%).
“Rostelecom” occupies second place on the pay-TV market (share is 21%) in the first nine months abonbaza increased by 3.6% to 8,27 million users against 7,98 million at the beginning of the year. The number of MTS subscribers by the end of September amounted to 2,825 million, which is 2.4% more than at the beginning of the year (2.76 million). “ER-Telecom” (a brand “the House.ru”) abonbaza increased by 2.7% to 2.69 million at the end of September from 2.62 million at the beginning of the year.