Vasilyev: the market of media advertising in Russia, probably, will stagnation in 2016

Vasilyev: the market of media advertising in Russia, probably, will stagnation in 2016


While none of the experts did not see serious preconditions to growth in General economy and continued drop in real incomes, said said Sergei Vasilyev, General Director of the largest media advertising market operator in Russia, the company Vi.

MOSCOW, 20 Oct. The market of media advertising in Russia in 2016, is likely to face stagnation, and possibly some reduction, the situation on the market in General this year was not as bad as predicted, said Sergei Vasilyev, General Director of the largest media advertising market operator in Russia, the company Vi.

“The forecast as such (the following year) to date we do not have, because in order to predict, you need to have real texture, a base… it is obvious that there is a sufficient set, shall we say, negative aspects and there are factors that affect that, so to speak, to push us to the vision of stagnation, perhaps even further reductions of the market”, — said Vasilyev, speaking at the 12th annual conference of the communication group Dentsu Aegis Network Autumn 2015 Anniversary Sessions, held in Moscow on 20-21 October.

According to him, while none of the experts did not see serious preconditions to growth in General economy and continued drop in real incomes. Also, despite all the talk, there remains a negative investment climate, and progress in this respect is not happening, Vasilyev said.

Another actor, which is not encouraging, Vasiliev added, “this ongoing legislative initiatives that the let’s fix it, let’s fix it, let’s ban the bun “McDonald’s”, let’s ban drugs”. “God forbid, for us it would be a disaster for our market,” he added.

In this case, said CEO Vi, “has a serious set of facts that suggests that the situation is not as bad as can be foreseen”. This, for example, “sharply positive dynamics” of the advertising market in the second half of 2015, said Vasiliev.

“The advertising market in General has reinsured, pereselilsya on how it will be all bad. Actually, all was not as bad as we might think,” he said.

According to the expert, the current stabilization of the ruble and macroeconomic forecasts that the ruble will be stable in the future, and, perhaps, will be the strengthening of the ruble — “this is for our market works is a plus”.

Cedi positive factors Vasiliev also called the import substitution and a positive trend in the regional segment of the advertising market.