ISS: revenues from online video advertising in Russia in 2025 would increase by almost 13 times


MOSCOW, October 21. The revenue from online video advertising in Russia in 2025 would increase by almost 13 times compared to the projected 2.1 bn by the end of this year to 27.2 billion rubles This assessment in an interview was voiced by President of “Media Union Communication” (ISS) Sergei Petrov on the eve of the forum RIW 2015.

“In the segment of video advertising, as well as in pay TV, we see great potential. ISS anticipates that an increasing share of online video advertising in the total market from 1.7% in 2015 to 13% in 2025”, – he told.

While overall revenues in the online video segment by 2025 will reach the order of 84.5 billion rubles against the expected 3.7 billion rubles in 2015-end 2014 online video market amounted to RUB 2.8 billion, so this year it is projected to show growth of 32%.

“We see that gradually changing the model of providing content to consumers. The users will have even more demands to watch content on those devices, and at a time when it is convenient. Advertisers react to changing needs. Their increasingly attracted to a model in which access is provided along with video advertising,” explained Petrov.–