Media: TV channel “2×2” will cease broadcasting in 2016


MOSCOW, October 23. Belonging to holding “Gazprom-media” the channel “2×2” will cease broadcasting in 2016 and will only work in cable networks, instead it will be a new channel under the brand name TNT. About this newspaper “Kommersant” with reference to sources in the media market.

“At the moment there is a discussion start a new TV channel based on the library channel TNT, and uses the technical base of the channel “2×2″”, – told the newspaper through a representative head of division “entertainment TV” (holding “Gazprom-media”) Arthur Janibekyan. Representatives from TNT and “2×2” has not provided its comments.

According to the publication, this decision was made due to the fact that “in the air it is more profitable to monetize content on TNT”. “2×2” mesh, which mainly consists of foreign cartoons, will remain cable channel, and its frequency will be launched “a new satellite channel TNT”, whose name has not been determined. According to a source, General Director of “2×2” Lev Makarov will retain his position.

“Gazprom-media holding” – the largest media holding in Russia. It brings together all segments of the media industry: television (NTV, TNT, TV3, 2×2 and “Friday!”, satellite broadcasting company “NTV-PLUS”); radio (radio station “Echo of Moscow”, “city-FM”, Relax-FM “radio for Children”, Comedy Radio, Avtoradio, Energy, Romance, “101.ru” and “Humor FM”); press (publishing house “Seven days” magazines “7 days TV”, “Caravan of stories”, “Caravan of stories. Collection”, newspaper “Tribune”, magazine-the teleguide “Panorama TV”); filmmaking (the film company “NTV-CINEMA”); the sales – houses /”Gazprom-media”, “Aura-Media”, “GPM-digital”); film distribution (cinema “October”, “Crystal Palace”); the Internet (video portals Rutube and Now.ru).