The FAS found in Russian Vogue magazine 50% advertising

The FAS found in Russian Vogue magazine 50% advertising

Moscow. October 30. Management of Federal Antimonopoly service across Moscow has filed 19 cases against the publishing house “Conde Nast” from-for violations of the law on advertising, including for exceeding the permissible number of advertizing materials in the magazine Vogue.

As reported on the website of the service, employees of the Moscow OFAS recently organized a planned exit check of the publishing house, which produces in Russia magazines Tatler, Allure, Conde Nast Traveller, Glamour, Vogue Russia and GQ Russia.

“This test in these logs was found in a total of 29 adverts placed not marked as “Advertisement” or “advertising”. In addition, it was found that in one issue of Vogue Russia takes advertising page 203 of 401, which corresponds to 49,5%”, – stated in the message.

There clarified that in accordance with article 16 of the law on advertising advertising in periodicals, not specializing on messages and materials of advertising character, must necessarily accompany such a notification. The volume of advertising in such publications should not exceed 40% of the volume of one issue, the report says.

“Just on the grounds of breach of the mentioned article regarding the publishing house “Conde Nast” initiated 19 cases. The hearing is scheduled for 9 and 12 November”, – stated in the message.

“Interfax” does not yet have an official comment of the representative of the publication on this occasion.

Earlier in October in relation to “Conde Nast” was instituted 52 antitrust case. As explained in the FAS, they are associated with incorrect comparison of goods in advertising, advertising information products with no age classification, as well as advertisements not marked as “advertisement” or “for publicity.

Publishing house Condé Nast has been working on Russian market since 1998.