Moscow. November 3. Users of the world’s largest social network Facebook were less likely to share their own content, limiting comments to others ‘ notes, writes The Wall Street Journal, citing the results of a survey conducted by GlobalWebIndex.
According to the survey, in the third quarter of 2015 only 34% of social network users to update the status and 37% shared their own photos, compared to 50% and 59% respectively in the same quarter last year.
Meanwhile, 65% of respondents called daily on your page in the first half, but their activities were limited to watching other people’s pages and the distribution of ‘likes’.
Previous Pew Research Center survey showed that from 2010 to 2013 the percentage of users updating statuses daily, decreased from 14% to 10%, and the proportion of those who do it every few weeks, fell from 61% to 47%.
Company representatives deny the existence of a problem, however, this year Facebook began posting a variety of reminders that can generate interest and become the reason for discussion: these may be reminders about the holidays, games, favorite sports team, the release of the new series of the TV series, or messages about important events in the country and the world.
Such reminders are held in test mode and while give “excellent results”, said the representative of Facebook, refusing to give details.
Analysts have pointed to the insufficient amount of data about user activity. Published quarterly indicator of “engagement” (engagement) shows only the proportion of users who are daily visiting your page, but did not reflect what they do.
A few years ago, Facebook brought more detailed statistics, but ceased this practice after the IPO in 2012. So, for example, as of August 2011 average users are placed 90 “pieces of content” per month, including status updates, photo albums, etc.
Last week representatives of the company noted that in 2014 the participants of the social network have posted 50 billion “pieces of content” from other resources, which corresponds to about 3 units in per user per month. To compare these two indicators is not possible.
As experts stress, while the decreased activity in the creation of a users own content is not a big problem for the social network, receive a majority of revenue from displaying the advertising messages. However, in the longer term, if this trend continues, “Facebook may seem dry and boring,” said analyst Jason GlobalWebIndex light of these requirements.
According to the consensus forecast of analysts surveyed by WSJ, Facebook’s revenue grew by 36% in the third quarter. Statements of the company will be published on Wednesday.