Moscow. On 5 November. American Facebook Inc., which owns the world’s largest social network, increased its net profit in the third quarter by 11%, despite a considerable increase in costs.
As reported in a press release, its net profit in July-September amounted to $896 million, or $0,32 per share, compared to $806 million, or us $0.3 per share, for the same period last year.
The company’s profit excluding one-off factors amounted to us $0,57 per share, exceeding the average forecast of analysts surveyed by Bloomberg, at $0,52 per share.
The company’s revenue jumped 41% to $4.5 billion versus $3.2 billion a year earlier. The average forecast of experts for this indicator was $4,37 billion.
Facebook spending last quarter increased more significantly than revenue, up 68%, to $3.04 billion
The company actively invests in various projects, including in the areas of artificial intelligence, virtual reality, and the development of the Internet in developing countries. In addition, Facebook is investing in the development of the previously purchased services, including Instagram, Messenger, WhatsApp and Oculus VR.
The number of active users of the social network (active account at least once a month) at the end of the third quarter was $ 1.55 billion, which is 14% higher than a year earlier. With mobile devices at least once a month Facebook came to 1.39 billion people, the annual growth was 23%.
The number of daily active users the social network has increased by 17% to 1.01 billion.
The number of users of Instagram in the last quarter reached 400 million, 900 million
Revenue from Facebook advertising in July-September increased by 45% compared with the same period a year earlier to $4.3 billion, the Share of mobile advertising revenues in the total advertising revenue increased to 78% from 66% a year earlier.
Next week Facebook is planning to launch an application Notify, which will contain the content to several media partners, including Vogue, The Washington Post and others, writes the Financial Times.
The application and testing of which became known this summer that will notify users about new messages media partners Facebook. With the launch of Notify the company hopes to win a rapidly growing share of the news market from its competitors – Twitter and Snapchat.
Facebook shares for further trading on Wednesday rose by 5.2%. With the beginning of 2015, their value increased by 33%.