Source: “AVTOVAZ” will retain production of the Lada Priora, bringing it into ultra low-cost segment


SAMARA, November 19. /Corr.TASS Alexey Sokolov/. “AvtoVAZ” plans to keep production of cars Lada Priora, translating this model in ultra low-cost segment, said a source at the company.

“Production of Lada Priora on the plant is expected to save, but the model will be reduced and transferred to ultra low-cost segment. Simultaneously with the Lada Priora on the same line is planned to release a five-door Lada 4×4 5D – the first SUV for the first time assembled on “prohorovskoe” line, rolled off the Assembly line on November 18,” – said the Agency interlocutor.

How much will it cost cheaper Lada Priora, is not yet known.

The price of Lada Priora in a body “sedan” starts from 435 thousand rubles. The production capacity of the production line of Lada Priora is of 61.7 thousand cars a year.

This fall in the media have repeatedly reported about the plans of AVTOVAZ to stop producing Lada Priora in December 2015 and the absence of this model in the production plan for 2016. It was also asserted that “AVTOVAZ” intends to abandon the production of five-door Lada 4×4.

Lada Priora – one of the most popular cars on the Russian market. In 2014, this model entered the top ten of the rating of sales of new passenger cars. The production of Lada Priora was started in 2007. Lada Priora was previously scheduled to be phased out in 2015. It was reported that it will be replaced by a new model Lada Vesta, the production of which started at “IzhAvto”.