In the contest, which ended in late October, was attended by 198 agencies from 29 countries, sent a total of 898 cases. In total the jury 2015 Red Apple counts two hundred and Cannes lions.1 / 6
MOSCOW, December 14./strong>. On December 10-11 at the Digital October center, the outstanding representatives of the advertising industry, journalist, design, IT told about the main trends in the development of creative industries, and the expert jury awarded the best promo work of both Russian and international agencies.
The educational program of the festival this year was attended by about 3,000 people, featured more than 150 speakers, held 60 lectures and discussions, not to mention ceremonies and the first rock festival among advertising agencies 99FEST.
In the contest, which ended in late October, was attended by 198 agencies from 29 countries, sent a total of 898 cases. In total the jury 2015 Red Apple counts two hundred and Cannes lions.
Information Agency “RIA Novosti” and the all-Russian competition of social advertisement amongst public authorities “Impulse” in the MIA “Russia today” acted as an information partner of the festival Red Apple.
Deputy Chief editor MIA “Russia today” Pavel Andreyev, participated in the solemn ceremony of awarding the winners of the festival. Handing the Golden statuette in the nomination “Social advertising”, Paul noted the importance of development of social advertising in Russia, as well as the proximity of journalism and social advertising.
“Like journalism, social advertising raises important social issues, only does so in the language of advertising. Social advertising helps to carry positive changes in the society affect the common prejudices and solve very specific social problems”, — said the Deputy chief editor MIA “Russia today” Pavel Andreyev.
This year the title of “Agency of the year” expert jury was awarded to the team Instinct. Best independent Agency was named advertising Agency “Voskhod”.
Leo Burnett was named “network of the year” and largest international company Procter & Gamble became the “advertiser of the year”. Best production Studio was recognized as the Reflex Production. Special prize “for good”, the expert jury was awarded to the team of English office of Leo Burnett for the work of “Suffocation”. The winners of the contest “Young Creators” became Andrei Popov and Dmitry Moseykin for the “One-click education”. This year the brief for the competition was provided by the Government of Moscow.
Grand Prix Red Apple 2015:
Agency Wieden+Kennedy Amsterdam. Imagine working for S7 Airlines. Category “TV commercial”
Agency Leo Burnett Beirut. Work Lebanon4sale. The category “Social advertising”
The Agency Instinct. The work of the MOSCOW REAL GIRLS — INSTAPOSTERS. Category “Promotional campaigns”:
Agency Leo Burnett Chicago, London, Toronto. Work #LikeAGirl. The category “Interactive advertising” campaign
Agency BBDO Group. The Work Of The Banner That Makes You Like Banners. Category “Media projects”
Agency Leo Burnett London.Work Of Suffocation. Category “DM-materials and Souvenirs”
To see all the winners on the festival page.