Reuters: Volkswagen refuses advertising slogan “Das Auto”


BERLIN, December 22. German carmaker Volkswagen was at the center of “diesel scandal”, will not use its famous slogan “Das Auto” (“car”, – it.) in future advertising campaigns in connection with a change in corporate strategy. This was reported Tuesday by Reuters.

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“The appearance of our company logo will be accompanied by a new slogan: “Volkswagen”, – quotes the words of a source in the Volkswagen.

A new advertising campaign designed to restore the reputation of the automaker, was discussed last week at a closed meeting in which took part 2 thousand managers of Volkswagen, Reuters reports. According to one of the employees of the company, the slogan “Das Auto”, which was approved in 2007 in the era of the previous head of Volkswagen Martin vinterkorna, describes the current leadership of the “absolute monarchy”. Meanwhile, the concern in the circumstances should be “to show modesty”, the source explained the decision of the German company to abandon the old slogan.

Volkswagen was at the center of a scandal after the discovery on the machines software, which allows you to bypass strict ecological standards of the USA. The investigation into the auto giant launched in several countries in Europe and Asia. As noted in the press release Volkswagen, the problem of falsifying data environmental tests on the content of harmful substances in exhaust gases of vehicles affected to 11 million cars worldwide. To overcome the consequences of the crisis concern “laid” an amount of €6.7 billion