Moscow. December 23. The company “Media Alliance” (joint-stock company “National media group” and Discovery Communications) will be engaged in distribution in Russia TV channels of Turner (CNN and informational children’s Cartoon Network and Boomerang).
The purchase of Russian assets Turner is scheduled to close in the next few weeks.
“This transaction is part of a strategy of “Media Alliance”. It will reinforce our offer on the pay-TV market, as well as to continue to provide Russian viewers with high quality content,” – said General Director of “Media Alliance” Olga pascin.
It is assumed that “Alliance Media” buy 100% in two legal entities: LLC “Turner children’s programs” and “Turner information programs and life style”, are engaged in the distribution and marketing of CNN, Cartoon Network and Boomerang in Russia. In addition, the company signed with the Turner licensing agreement on the provision of content, said PR-Director of “Media Alliance” Inna Moskaleva.
Turner (part of Time Warner) is controlled by 180 channels, representing 32 brand (including CNN, TNT, Cartoon Network and Turner Classic Movies), in more than 200 countries.
The company “Alliance Media” is engaged in distribution in Russia of paid family Discovery channels and Eurosport (Discovery Channel, Animal Planet, TLC, ID Xtra, DTX, Discovery Science, Eurosport 1, Eurosport 2 and Eurosportnews). According to the new law on mass media, foreign companies from 2016 may not directly or indirectly own more than 20% in Russian media. The establishment of a joint venture with CGM allows Discovery Communications to continue broadcasting in the Russian market (the proportion of MWF in a “Media Alliance” – 80%, Discovery Communications 20%).
After the deal with MWF Discovery also received air frequencies that allowed it to resume the sale of advertising. Amendments to the law “About advertising” has restricted sales of advertising on non-terrestrial channels in 2015.
LMWH, was established on the basis of the media assets of the Bank “Russia” Yury Kovalchuk, Alexei Mordashov and the SOGAZ insurance group, owns broadcasting channels “REN TV”, “channel five”, shares in “the First channel” (25%), as well as the radio station “Russian news service”, the newspaper “Izvestia”.