“AVTOVAZ” is preparing a “product offensive” despite the situation on the market

“AVTOVAZ” is preparing a “product offensive” despite the situation on the market


SAMARA, January 21. /Corr. Alexey Sokolov/. “AVTOVAZ” will sell in 2016 a policy of “product offensive” despite the difficult situation in the domestic car market, said on Thursday TASS in the press center of the automaker.

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“AVTOVAZ” planned for 2016 two premiere

“2016 promises to be challenging from the point of view of the situation in the automobile market, but at the same time to plant this will be the year of opportunities. “AVTOVAZ” will this year implement a policy of active “product offensive” by the revitalization of the work with dealers through increased sales, it is also planned the release of several new products, including the market Cross car Lada Vesta”, – said the press center.

Whether during the year any changes in an existing lineup of the automaker is yet to be determined. “It is clear that we will adapt to the market, but so far no changes are planned”, – said the Agency interlocutor.

As previously reported, AVTOVAZ planned for 2016 two premiere. In September should start serial production of Lada Vesta Cross, in December Lada Xray Cross. The Cross Vesta concept was presented in August 2015 in Moscow at the exhibition of offroadsters, crossovers and all-terrain vehicles and is an all terrain wagon. Xray Cross is expected to be a full SUV unlike urban crossover Lada Xray.

“Now we are working on new versions on the platform Xray that will allow us to expand the range of produced cars,” he said in December 2015, the head of the project Xray Oleg Grunenkov.

In 2016 may begin the production of ultra low-cost Lada Priora. Previously Priora was planned to be phased out in 2015, but in November, the automaker has announced plans to maintain production Priora, in this model it is planned to translate in an ultrabudgetary segment. How much will it cost cheaper Priora and when will its release is not yet known. Also earlier it was reported about plans to release a limited batch of an extended version of Vesta is a so – called Lada Vesta Signature.