Moscow. On 25 January. McDonald’s, managing a fast food chain, plans in 2016 to open about 60 new restaurants, said the President of McDonald’s Russia Khamzat Khasbulatov at a press conference on Monday in Moscow.
The new facilities will be opened in the regions of presence and in new cities, the company will also continue looking for partners for the development of the franchise network.
Last year McDonald’s opened in Russia with 59 points. In August, the company signed a franchising agreement with OOO “Guide” the development of the network in Novosibirsk, Tomsk, Kemerovo areas and on Altai. To date, the Guide has opened seven restaurants under the McDonald’s brand, the plans for the next five years – more than 20 points.
“The same deal probably will in the near future”, said Khasbulatov.
According to him, another priority development in Russia, in addition to the expansion of the network, is the localization of production. By the end of 2017, the company in partnership with the holding company “the White summer residence” plans to launch in Russia project on production of potatoes for its restaurants. Last year McDonald’s began to put the sauces from the factory in Chuvashia, the fish – factory in the Novgorod region.
The localization of production allows to optimize costs. Last year, the company continued to increase prices in restaurants, but they grew slower than inflation.
Overall, the results of McDonald’s in Russia by the end of 2015 were better than expected – and from the point of view of network development, and from the point of view of growth of turnover, said Khasbulatov. Meanwhile the Russian market of eating out started to stagnate from 2015 and food sanctions and the devaluation of the ruble affected the profitability of the business.
The McDonald’s chain in Russia unites 543 fast food restaurant. In 2014, the company slowed the pace of revenue growth in Russia, according to the data base “SPARK-Interfax”. The principal operating revenues of the company’s network – LLC “McDonald’s” in 2014 increased by 5.6%, to 52.9 billion rubles (in 2013 growth was 17.8%). “Moscow-McDonald’s” in 2014 reduced the revenue by 3.2% (to 12.8 billion) after rising by 2.8% a year earlier.