Sberbank, Gazprom and MTS have received the registration certificate of Rospatent on their corporate colors. About it writes on Monday, the newspaper “Vedomosti” with reference to participants telecommuni and representatives of several law firms specializing in patent law.
We are talking about the shades that are used in trademarks of these companies. In particular, Sberbank patented “green that matches Pantone 349”, MTS – “red, Pantone 485”, “Gazprom” – “blue, Pantone 300CV”.
The edition underlines that the exclusive right to the color concern only the goods and services specified in a trademark registration. So, red color is considered proprietary MTS only on the telecommunications market, the monopoly of “Gazprom” in blue color is limited to the oil and gas industry and energy, and savings on green – field “savings banks and banking services”.
The experts predict that now the savings Bank, Gazprom and MTS scope for filing lawsuits. As explained to the publication COO “Online patent” Alina Gustafsson, protection of color as a trademark extend to any shade similar to it to degree of mixture. So, MTS will be free to bring claims against the operators that use any shade of red, she said.
The publication notes that so far the colors became objects of intellectual property in Russia is extremely rare. As an example, the newspaper called Vanish, which is the owner of the rights to the color purple among the removers, as well as VimpelCom, in 2006, he secured an exclusive right to use the combination of yellow and black. Next, according to the newspaper, is “MegaFon” which has applied for green color. From world famous brands the newspaper gives Shoe manufacturer Christian Louboutin, who patented red soles.