Analysts have recorded the first ever decline in the sales of iPhone

Smartphone sales of Apple for the first time since the emergence on the market has declined, analysts have considered the international research company Gartner. For the fourth quarter of 2015, the number of sold iPhone end users declined compared with the same period a year earlier on 4.4%, from 74.8 million to 71.5 million units, according to Gartner. The share of smartphone market occupied by Apple devices in October—December year-on-year decreased from 20.4 to 17.7%.

“Budget smartphones in developing countries and strong demand for premium devices remain the main drivers of growth”, — presented in the official report the words of the Director for research at Gartner Anshula Gupta. In his opinion, the main factor that negatively affected the sales of manufacturers, including Apple, — exchange rate fluctuations of currencies.

What Apple wants to earn in 2016

Sale after the presentation

As reported in early February, 9to5Mac, specializing in exclusive news from Apple, following the model of its devices, the company plans to present March 15. According to the publication, they will be four-inch smartphone, dubbed iPhone 5se, as well as the new iPad Air 3. Already 18 March, new items should appear in retail stores and the Apple online stores. In this case, Apple is planning to abandon the practice of pre-orders. Such an early appearance of the gadgets on sale after the presentation will be part of a new strategy by Apple.

5se iPhone and iPad Air 3

It is expected that the new iPhone 5se with a screen size of four inches (10 cm) is designed for those customers who want smartphone more speed and new technologies, but do not want to purchase a phone of large size. Though the iPhone 5se size will be identical to the iPhone 5s, however it will be equipped with A9 and M9 processors, the camera from iPhone 6. In addition, the smartphone will be available in the same colors as the iPhone 6.

As for the iPad Air 3, it will be equipped with a version of the A9 processor, improved camera, which can be used to do more high-quality bright pictures.

Gartner data do not coincide with the information that Apple presented in its most recent accounts (fourth quarter of 2015 from the American company is considered the first quarter of the new fiscal year). From October to December 2015 were sold 74.8 million to 74.5 million iPhone versus a year earlier, following statements from Apple. This is below the annual average of the Corporation and the worse of expectations of analysts, who were predicting sales of 75 million iPhones.

Discrepancies in data representative of Gartner explains that Apple considers sold and those that are still retail, and Gartner considers only sold to the end buyer gadgets. The methodology is based on Gartner’s numbers, Apple and “other data,” said a company representative . Apple has not responded to the request for findings in a study by Gartner.

Apple and the crisis

Low to $53 billion will be reduced, according to forecasts from Apple, the company’s revenues in the first quarter of 2016. A year earlier during this period, Apple received $58 billion in revenues

On 2,7% has decreased, according to Gartner estimations, the share of smartphone market occupied by Apple devices, for October—December of 2015 compared with the same period a year earlier

1.43 billion smartphones were sold worldwide in 2015, of which Apple had 225,9 million units

In 74.8 million devices estimated the number of Apple iPhones sold in October—December 2015

On 4% have decreased for September—December 2015 sales revenue in the Americas

14% was driven by rising sales of Apple devices in China in the last quarter of 2015. In 2014, over the same period, sales increased by 70%

$75.9 billion was the revenue of Apple in the last quarter of 2015

For 25% decreased for the year 2015 the number of iPads sold compared to 2014

$18.4 billion was in the last quarter of 2015, Apple’s net profit

Sources: annual reports of Apple, a report from Gartner

Worldwide in the fourth quarter of 2015 were sold for about 403 million smartphones, which is by 9.7% more than the year before. Gartner analysts came to the conclusion that this is the most “moderate” growth since 2008. For all of last year, buyers purchased about 1.4 billion smartphones, which is 14.4% more than in 2014.

Leader in sales of devices remains the South Korean manufacturer Samsung: market share, which is a device company, has increased over the year from 19.9 to 20.7%, considered at Gartner. Thus last year sales of Samsung devices, and the market share has decreased. “To stop the declining sales of premium smartphones, Samsung needs to bring to market a new flagship device that will be able to compete with the iPhone devices and thus stop the transition of customers to Apple,” believes Gupta (quoted by press release).

The most fast growing producer from the point of view of selling was the Chinese Corporation Huawei: in 2015, it sold 104 million units, which is 53% higher than a year ago (68 million).