Russian businessmen have invested in online resources of Iran


Former shareholder Qiwi, President of Parus Capital Fund Andrey Muravyev managing partner at Parus Capital Boris Sinegubko invested several million dollars in Iranian Internet resources DigiKala, Divar and Sheypoor, according to “Kommersant” with reference to the statement of Boris Sinegubko.

“We have investments in “local Amazon”, the market leader in e-commerce DigiKala. Still have investments in two companies, which together completely dominate the market of electronic advertisements, a kind of “local Avito”, is the company’s Divar and Sheypoor,” explained Sinegubko.

Iran has “huge potential”, says Boris Sinegubko. Out of 80 million people in the country more than half of the youth who wants to use the technology, they have 20-30 million smartphones, said the investor.

As notes “Kommersant”, Sinegubko and Ants are co-owners of Internet assets in Iran about half a year ago. They have invested in Swedish Investment Been founded specifically to work in Iran. Last fall, shareholders Pomegranate also became the founders of Avito Jonas Nordlander and Filip Engelbert.

At the moment, Pomegranate has received about $25 million on March 4, announced that private pre-IPO placement Pomegranate totaling up to €75 million, and next year’s planned IPO of the company on the stock exchange of Stockholm, says “Kommersant”.

Pomegranate owns 9.4% in Iranian investment companies Sarava and plans to increase the share to 15%. Sarava in turn owns 51% of a leading online retailer DigiKala is Iran (in the near future the percentage may increase to 60%), the newspaper writes. Also, Sarava is the proportion of 20-60% in a dozen assets, including 20% of group Cafebazaar/Divar and 15% Sheypoor, where 28.8 per cent have Been directly.

In addition, Pomegranate owns 15,2% of the Iranian investment Bank Griffon. According to Boris, Sinegubko, co-owners of Divar they have become through participation in Sarava.

According to “Kommersant”, the main asset of Sarava, the online retailer DigiKala, with a market share of over 80% is now estimated at less than $400 million, but the funds that are considering investments in Iranian companies, believe that within the next five years, the cost of DigiKala will rise to $3-4 billion, i.e. 10 times. Experts predict a market growth of e-Commerce in Iran after the lifting of Western sanctions.

Last year, the six international negotiators and Iran have reached agreement on Tehran’s nuclear program. International sanctions were lifted from Iran in mid-January, after the IAEA confirmed that Iran had fulfilled its obligations under the agreement, which included the establishment of control over its nuclear program. After the lifting of sanctions Iran received access to assets by $100 billion, Iranian banks have been re-connected to the international SWIFT system. In addition, Tehran has been able to resume oil exports, which could increase the glut of supply in the market.