The founder of Baltika will be selling clothes in a Department store “Color”


From St. Petersburg to Moscow

That the Department store Au Pont Rouge will become the operator in the fashion area “of Color,” said the two consultant — commercial real estate and the market of clothes and shoes. Previously, the only operator in the fashion zone was controlled by the Rose Group VEB, which manages the shopping center.

The first Department store “Au Pont Rouge. The red bridge” was opened in July 2015 in St. Petersburg company LLC “APR Retail Group”, 100% owned by the structures of “BTK Group” Taimuraz Bolloev.

According to information from the St. Petersburg media, including the newspaper “Vedomosti” in St. Petersburg Bolloev from the late 1990s, owns the complex of buildings on quay of the river Embankment — houses of the 73rd through 79th: this ensemble was built in the period from the late eighteenth to early twentieth century mansions were apartment houses. In the early twentieth century before the revolution, in the house No. 73 was the store “red bridge” (in French — Au pont rouge), which entered the European retail network of Stefan Esders. After 1919 the building housed a garment factory. V. Volodarsky.

“BTK development” restored historical buildings, including the spire of the historic corner building. Most of the complex buildings is a business centre with office space and apartments. The store is located on three floors of a historic building.

Information about the parish of Au Pont Rouge in Moscow has confirmed a source in the management of this Department. The representative “APR Retail Group” refused to discuss the deal.

Acting Executive Director of “Color” Evgeny Ustinov said that Au Pont Rouge will be one of the operators orgcentr — opening date were approved during negotiations. According to him, at Au Pont Rouge were about 160 sq meters of retail space.

According to the CEO of the research company in the fashion industry Y-Nuclear Consulting Daria, standard Commission for operators of “Color” is 50% of turnover. At the Rose Group does not comment on commercial terms with operators.

Rose Group does not disclose operating and financial results “of Color”. However, according to Ustinov, in the first two months of 2016 consumer traffic in a “Colored” compared to the same period of 2015 increased by 16%, average check increased by 10%.

Taimuraz Bolloyev: beer, clothing and construction

From foreman to President

Taimuraz Bolloev was born in 1953 in North Ossetia in a family of teachers. Graduated from College in Vladikavkaz and Moscow technological Institute of food industry, specialty “technology of fermentation industries”. After graduation in 1980 Bolloev began his career in Brewing at the Leningrad plant them. Stepan Razin shift foreman of the malt shop, and by 1991-mu “promoted” to chief technologist.

In August 1991 became the leader at that time still unfinished plant “Baltika”. After privatization in 1992, during which it was reorganized into a stock company of open type “brewing company “Baltika” took up the post of CEO. In 1998 he became President of the company.

Working clothes and uniform

In 2005, Bolloev has left from “Baltic” and started their own business has been acquired by CJSC “Factory of clothes of St.-Petersburg” overalls factory “Work”, and founded the construction company “Garantie” and “BTK development”.

In 2009 Bolloev headed Olympstroy (state Corporation, created for the preparation to the winter Olympic games in Sochi in 2014), but in 2011, resigned with the formulation “for health reasons”.

In 2012 Bolloev became the President of “BTK Group” and continued to develop both business: apparel manufacturing and real estate development. In particular, since 2011, with a contract from the Ministry of defence, “BTK Group” produces uniform for graduates of military educational institutions, as well as clothing for the civilian population.

A supermarket with a robot

Among the projects “BTK development”: the village townhouses near St. Petersburg, residential complex “Siyaniye Sochi”, St. Petersburg business centre Bolloev Center.

In the middle of 2015 “BTK development” opened the store “Au Pont Rouge. At red bridge” in the multifunctional complex (IFC) Au Pont Rouge, owned by bolloevu. The total cost of IFC, according to the newspaper “Business Petersburg” amounted to about $100 million At the end of the year, the publication reported that in Au Pont Rouge in the framework of a joint project with beauty retailer Cosmotheca opened a cosmetics supermarket, where visitors to the robot.

In “the world’s billionaires-2015” edition “Business Petersburg” Bolloev occupies 29-e a place: his fortune is estimated at 29.2 billion rubles.

Rent instead of trading

That Rose Group abandoned the independent purchasing branded clothes and shoes, it became known in January 2016: Vedomosti reported that the management company has ceased to purchase products from October, and the vacant area will be leased. In the squares of their the fashion zone Rose Group used to represent the brands mid-price and luxury segment of Alexander Wang, Maje, Sandro, The Kooples, Mark by Mark Jacobs, Missoni, Alexander McQueen and others. According to sources, these brands accounted for a third of all represented in the “Color” clothing and footwear brands.

Ustinov explained that after the refusal of the Group Rose from private purchases, the company decided to engage one or more operators that will offer the goods in accordance with the needs of the target audience. Au Pont Rouge will partially replace the volume of products supplied itself Rose Group, says the Manager.

According to him, Au Pont Rouge will present in a “Colored” more than 60 brands will be brands that were being sold at the Mall, and new brands that will be presented exclusively. In St. Petersburg, judging according to the official website, Au Pont Rouge is now selling brand Whistles, Alexander Wang, Carven, Helmut Lang, GIAMBA, Etre Cecile, and others. According to an employee of the Department store, the company exclusively represents in Russia brands Feutre par Bourie, Rocket and Lunch, Pascal, Nicopanda and The Kooples.

The refusal of the Group Rose from its own retail CEO “INFOLine-Analytics” Michael Burmistrov considers justified: “In the conditions of reduction of incomes of the consumers the competition is very considerably increased: now even the big retailers are experiencing financial difficulties, and so developers own retail business is significantly less profitable”.

Russian luxury market in figures

€3.2 billion — the Russian luxury market in 2015, according to the forecast of Bain & Co. The biggest luxury market — in the U.S., its volume is estimated at €78,6 billion

At 25% in euros declined the Russian market of Lux in 2015. In Russian rubles declines were not so strong — 2%

Already in 2016, according to optimistic forecasts, the Russian luxury market is expected to recover

20th place was taken by Moscow in the ranking of cities with the biggest sales of luxury goods in 2015. Sales volume amounted to about €3 billion

At 31.3 per cent decrease in the volume of purchases made by Russians abroad in the first half of 2015 compared to the same period in 2014. In this case, the experts see potential for the Russian luxury market

60% of Russian sales of luxury goods accounted for Moscow

14% — this share of the Russian apparel market accounts for segments of the premium and luxury

2 times decreased their mark-some sellers of expensive clothes due to a significant increase in the purchase price in rubles. Despite this, retail prices are rising

28% of multi-brand boutiques that sell goods of premium class and Luxe, closed in Russia from September 2014 to September 2015

Source: Y-Consulting, Fashion Consulting Group, Bain & Co