Apple unveiled its new iPhone SE


Apple unveiled its new iPhone: the model is called SE — Special Edition (“Special edition”). The new device was presented on Monday, 21 March, Apple’s Vice President Greg Joswiak in the company’s headquarters in Cupertino. For the first time since 2013, Apple has released a smartphone with a screen size of 4 inches. Apple CEO Tim cook, introducing the device, said that “many, very many consumers asked us about [the production of the new four-inch iPhone]”.

Looks like the new iPhone 5S model. From the sixth-generation iPhone SE inherited a powerful 64-bit processor with a coprocessor A9 M9. The device has a Retina display, 12-megapixel camera with function of shooting high-quality video in 4K resolution (3840 by 2160 pixels) and “living photos”, and also a front-facing HD camera.

On the front panel of the SE is placed a fingerprint sensor Touch ID. Smartphone case has matte rounded edges and is made of aluminum and the logo is stainless steel. The novelty is presented in four colors — silver, gray, gold and “rose gold”. According to Joswiak, the new model will be “longer to keep the battery faster and to work in networks Wi-Fi and LTE”. SE equipped with a payment system Apple Pay and “better microphones”, spoke at the presentation of Joswiak.

In USA price for iPhone SE with 16 GB of memory will be $399 for a model with 64 GB — $499. Pre-sales of the smartphone will begin on March 24, you can purchase the device in retail will be 31 March in five countries. In Russia iPhone SE will appear at the end of may. The price for the model with 16 GB is 37 990 rubles, a 64 GB model — 47 990 rubles In the Russian online Apple store preorders will be from March 29.

In addition to iPhone SE at an event in Cupertino, Apple introduced the 9.7-inch iPad Pro with a stylus and removable keyboard (including for the first time in the modification of 256 GB of memory), updating the operating system iOS, additional straps for smart watches Apple Watch (lowest price on the gadget in the U.S. was down $100), the application for disease prevention Research Kit and other new products.

The last time Apple updated their iPhone line in September 2015. Then the company introduced two smartphones — the 4.7-inch iPhone 6S and a 5.5-inch iPhone 6S Plus. Despite innovations in the last financial quarter from October to December 2015 Apple demonstrated the lowest since 2013, the growth rate of iPhone sales in the reporting period, the company delivered to 74.8 million units, just 0.4% more than in the same period of 2014. According to the calculations of analysts at UBS, which cited the Agency Bloomberg that in 2016 Apple will be the first time since the release of the first iPhone model in 2007 to face a drop in iPhone sales — 231,2 million to 218,8 million devices.