Looks like the most reasonable business strategy in the crisis? To cut costs, hire staff, to stop new projects, to remain small — so matter of common sense. But the wisest strategy is not necessarily the only and perhaps even not the most effective. This is evidenced by the experience of people who decided not to be cautious.
In this issue we have collected stories of people and companies that have started new business in the midst of the economic depression of 2008-2009 crisis or a new crisis going on right now. All of them had a good reason and a reasonable reasons for starting a business was not necessary, and quite a few arguments in favor of such decision. However, they took a chance.
Photo: Love for Mishina
The founders of the “Mosigra” in the crisis of 2008 lost their sources of income: Dmitry Borisov few months sat without work, Dmitry Kibkalo has dramatically decreased the flow of orders at his previous job. The sale of Board games at the beginning was just a random episode that should never have become a business. But, to the surprise of the founders of the “Mosigry”, their company in the first year earned 30 million rubles of profit. Further — more, in the next three years they opened more than 70 stores and almost ruptured. Helped out the company a new crisis: in 2015 revenue “Mosigra” has grown at once on 30%, to 730 million roubles, — the details in the material “the fall”.
Americans Self Garth and Peter Owen Edmunds, founders of the “Russian towers”, built not just a new company — they created a new business model, which Russia in fact was not. As there was no evidence that this model “will fly”: cell tower in the country was erected by the operators themselves, which is not considered necessary to give the construction at the mercy of third-party companies. Having started the business in 2009, the Self and Owen Edmunds is seriously risked, but the same crisis has helped: during the recession, mobile operators are thinking, what you can save. “From this point of view, the downturn in the economy played right into our hand,” says Owen Edmunds. Today “Russian towers” — the owner of the country’s largest Park cellular tower, which has a chance to become the absolute leader of this market. How — read in the material “Tower for sale”.
Business hero cover by Andrey Krivenko and did grew out of his action, which can be counted hasty and even capricious. In autumn 2008, Andrew retired as a top Manager simply because the owners did not want to promote him from the post of financial Director for the post of General. To go literally nowhere, when around falling world markets, the future does not Bode well, but at the hands of two children, a mortgage and a total of about 1 million rubles of savings? To put it mildly, not the most reasonable solution. But it was the impetus for the creation of a business that last year earned nearly 5 billion rubles of revenue. “We have no crisis at all,” says Andrey Krivenko in the article “Coswell: how to open the store on the day”.
Not quite fair to cite the example of the businesses founded in the last recession, which ended quickly and has long become history? Network of shops of household goods “Mashopttorg” began to develop in the summer of 2015. In mid-March, she had 22 stores in Moscow, including the best shopping streets. “Mashopttorg” in this sense is a great illustration of how the same crisis kills some businesses and gives life to others. Details — in the article “household goods instead of boutiques.”
The economic situation creates opportunities for completely new business models: using online platforms for freelancers inhabitants of large Russian cities can tackle almost any household problem — from a leaking tap to repair equipment and domestic cleaning. In Russia this market is not yet reliably measured and have not been studied, but it is already used successfully by dozens of companies, and the General momentum of the market are estimated at tens of billions rubles — this is the study “Time freelancers”.
In April 2014, there were ten financial-technology companies with capitalization of $1 billion and above in may 2015 — 30. According to the forecast of Bain & Company, by 2020 at least 30% of traditional banks ‘ revenues will migrate into the FINTECH sector, or will disappear due to the emergence of innovative companies. Russian FINTECH is still in its infancy, but it already has success stories — details in the article “Startups for the money”.
In this issue also read the investigation on Russian collectors. In September 2014 in Perm employee of MFO “Give Money” with accomplice beat up the debtor Artem Chernykh and his friend Nikita Palanova. Palyanov died from traumatic brain injury. In February in Novosibirsk collectors posted on the Internet announcement of the death of a living daughter men, indebted to MFIs to 15 thousand rubles In January 2016 former police officer collector Dmitry Ermilov threw a Molotov cocktail in the window, which demanded 40 thousand roubles a Bottle fell into bed with a sleeping two year old child who suffered burns and was taken to hospital.
It is the Ulyanovsk incident forced the legislators to start the urgent procedure for the adoption of the law on the collectors. Most likely, the law will be adopted in the near future — but I doubt he will be able to make impossible a repetition of the wild cases described above. Why — read in the material “Outside the law: how the business of collectors.”
These and many other things read in the latest issue of the magazine , which went on sale March 24.