Nestle sales in the region “Russia-Eurasia” in 2015 grew by 18.3%

Nestle sales in the region “Russia-Eurasia” in 2015 grew by 18.3%


Five categories of Nestle products showed double-digit growth rates in the region. The company’s share on the Russian market of soluble coffee in the reporting period was 32.1%.

MOSCOW, 24 Mar. Sales of Nestle, the world’s largest manufacturer of food and beverages in the region “Russia-Eurasia” (includes the Russian Federation and some neighboring States) in 2015 grew by 18.3% compared with the previous year — up to 102.2 billion rubles, according to a press release from Nestle.

The region “Russia-Eurasia” includes Russia, Belarus, Kazakhstan, Armenia, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, Azerbaijan, Georgia and Mongolia. Sales volume Nestle globally in 2015 amounted to 88,8 billion Swiss francs (about 91 billion dollars).

The head of Nestle in this region Maurizio Patarnello at a press conference on Thursday said that last year five categories of Nestle products showed double-digit growth rates in the region: products of therapeutic food (34.7%), pet food (28.3 percent), coffee and beverages Nescafe, Nescafe Dolce Gusto Nesquik (24%), confectionery products under the brand “Russia” — generous soul!”, Kit Kat and Bon Pari (20,2%), culinary products and beverages in the category public catering (14.6%).

The company’s share on the Russian market of instant coffee (according to Nielsen and Saint Petersburg Modern Trade) in 2015 amounted to 32.1%, in the market of coffee machines — 57,1%, coffee-capsules — 64,4%. On the confectionery market the company holds a 13.7 per cent, ice cream — 20.3% and Breakfast cereals is 44.7%, in cooking — 42.7 per cent. The share of Nestle in the baby food market amounted last year to 19.8%, animal feed — 24,6%, porridges of instant preparation of 26.7%.

Patarnello did not comment on the net profit of Nestle in Russia in 2015, as well as the investment plans for 2016. Last year the company invested in the Russian Federation 3.4 billion rubles. “We are focused on growth (in Russia — ed.), we have no other goal but growth — We intend to continue investing in Russia,” he said.

Commenting on the sanctions that the EU imposed against Russia, the head of Nestle in the region said they were not much affected the company, in particular, due to the high degree of localization of production. “90% of what we sell in Russia, we produce in Russia”, — said Patarnello.