The owners of the company Playboy Enterprises, which publishes the namesake magazine, examining the possibility of sale. About this CNN said Playboy CEO Scott Flanders.
The company’s assets include a magazine, website, the Playboy mansion, and license agreements. As underlined by Flanders, the idea of selling the company came from the interest in acquiring the mansion that Playboy has decided to sell earlier.
Interest comes from both American and foreign companies, said Flanders. He refused to announce the names of potential buyers.
According to sources Wall Street Journal, Playboy Enterprises can bring the owners $500 million, the Publication says that the auction on sale of Playboy will launch a Bank Moelis & Co. According to the WSJ, it’s possible that the owners will make a decision to sell the company for parts or not sell at all and to leave in its current form.
In January, Playboy put up for sale mansion, where the last 45 years parties were held with the participation of top models. The house is sold for $200 million. One of the conditions for purchase is that the 89-year-old founder of the magazine Hugh Hefner needs to stay there to live. The building, which he bought Hefner in 1971 for $1 million, has 29 rooms. The new owner will become the owner of a wine cellar, cinema, swimming pool and a small zoo that is home to monkeys, parrots and pelicans.
The Playboy magazine in 2016 has ceased to publish photos of naked women. In the company’s management has stated that this approach is obsolete. On the website Playboy photo naked models ceased to appear in August 2014. The company noted that it helped to attract more young visitors — the average age of the audience share decreased from 47 to 30 years.