In March, sales of AVTOVAZ Lada Vesta amounted to 4,6 thousand cars, according to preliminary statistics data of Association of European businesses (AEB, document have). The representative of the Tolyatti factory has confirmed this figure.
March sales were Vesta is 55% more than February and almost three times more in January, when it sold a total of 1.6 thousand cars. To compare the sales of models with the same periods last year until it came to dealers only at the end of November 2015.
Vesta — the main hope of AVTOVAZ profitable future. At the start of the model showed strong sales (only for the first day took about 1 thousand cars), but then the demand fell sharply. Until the end of 2015 AVTOVAZ managed to sell 2.8 thousand Vesta under the plan of 5-6 thousand.
At the beginning of current year of sale of Vesta remained weak, but in March they approached the planned level. In 2016, AVTOVAZ plans to sell 50-60 thousand cars of this model — on average 4-5 thousand cars a month.
The buyer “tasted” the car explains the growth of sales Vesta General Director of GC “Autogermes” (dealer Lada) Dmitry Polunin. Besides, he adds, the main competitors Vesta — Hyundai Solaris and Kia Rio — from the beginning of year has risen in price by 30-50 thousand rubles (AVTOVAZ pictures of new models have not changed).
The failure of Vesta sales at the end of last year occurred due to sudden starting, when for the first day it sold 1 thousand cars, informed the Manager of AVTOVAZ: it shifted the demand. Now he has leveled off.
The second novelty Togliatti — Lada XRay crossover, sales of which started in February this year, while only gaining momentum. In March it sold 1.5 thousand SUVs is 62% more than the previous month. Assessment Polunin, the summer sale XRay will grow at least twice.
In General, sales of Lada decreased in March by 18.6% to 22.3 thousand pieces. The whole market over the same period decreased by 15% to 118,7 thousand pieces.
In positive territory were the Chinese Geely and Brilliance, as well as the American Ford. Its sales grew 2.2 times (4 thousand cars) compared to March last year. The representative of Ford Sollers said that in March, a record increase demonstrated sales of crossover Kuga and significantly increased the popularity of Explore.