Service for the dissemination of video advertising Virool, founded by the Russian entrepreneur Alexander (Alex) Debelov, has closed a new round of investment from a group of funds in the amount of $12 million, reported Dow Jones portal. What assessment was carried out the transaction, and what proportion of the company received investors, were not disclosed. The financial infusion will help the service to accelerate growth in America and Europe, as well as to begin expansion in Asia, said Debelov.
In the round of investment in Virool attended American Fund Menlo Ventures (in its portfolio — Uber, Tumblr, Periscope and other well-known technology company), Yahoo! Japan, the accelerator 500 Startups and the international Fund Flint Capital, founded by Russian investor Dmitry Smirnov. Flint Capital has invested $5 million, reported the representative of the Foundation in the fall of 2015. Previous service investment tranche was drawn in February 2013. Then $6.6 m in Virool has invested pool of funds and business angels, including the Fund DST Global, the Russian investor Yuri Milner. Virool total amount of attracted funds reached $18.6 million
27-year-old native of Rostov-on-don Debelov still in high school moved to California. In 2012 he launched Virool together with the second project co-founder Vladimir Golovin. Soon, the startup managed to get into the us accelerator Y Combinator, whose alumni included such well-known services like AirBnb and DropBox. In January 2016 Debelov got a list of the most successful businessmen under the age of 30, according to Forbes.
Virool — technological platform for delivering video online, the service relies on so-called native ads. Daily audience of over 750 thousand people (company data). According Virool, the service monitors more than 75 thousand video advertising campaigns the world’s largest brands and agencies. Among the media companies that use the Virool platform, — USA Today, Mashable, Adweek and The Onion, along with a new round of funding, the service agreed on cooperation with the portals of the publishing house Hearst. The entire platform is integrated with 100 thousand sites, social networks and mobile applications, says Virool. The staff of the company for the year increased twice, up to 100 people. In addition to San Francisco, Virool has opened offices in Los Angeles, Chicago, new York, Toronto and St. Petersburg.
Service Dealova “for a long time already costs more than $100 million”, wrote in Facebook after the announcement of the involvement of Virool $12 million Artem Inyutin, head of investment units of the Fund TMT Investments (one of the first investors in Virool) . A more accurate assessment of the service, he refused to give.