Dealers don’t have enough Xray
Dealers of AVTOVAZ faced with shortage of Lada Xray — the stocks cannot meet the demand, said three vendor brands in Moscow and regions. According to two of them, the demand for the car above marketing capabilities of dealers by about 15-20%.
Xray went on sale on 14 February. According to preliminary statistics data of Association of European businesses (AEB), the results of less than two months sold 2.5 thousand cars. In March Xray has entered the list of 25 best-selling cars in the Russian market. Sold 1.5 thousand cars. In February it sold 937 cars.
According to the representative of AVTOVAZ, the plant is working under orders of dealer network two months in advance. The Xray production will grow from month to month, he says.
A source at AVTOVAZ said that the company is aware of the high demand for Xray and increase production. Since January, when the plant has reached commercial production of the model, volumes have doubled, with 50 vehicles per day to approximately 100 units (as of the end of March). The growth of orders autoaccessories for Xray confirmed two of the company AVTOVAZ.
According to the source at AVTOVAZ, the plan for the production of Xray in April — more than 120 cars a day, that is 20% more than in March. Thus, AVTOVAZ plans to cover the deficit of inventories of dealers.
The Xray production limits the conflict with Turkey
Sales Xray for the current year is 16 to 20 thousand cars or 80-100 cars per day depending on the market, a source at AVTOVAZ. Based on these volume dealers may again face a shortage Xray. The CEO of GC “Autogermes” Dmitry Polunin expects that by the summer the demand for the model can grow at least twice, with 1.5 million in March to 3 thousand cars per month. The same assessment give workers two regional dealers.
To cover the demand in 3 thousand cars per month AVTOVAZ should be collected on cars 140-175 per day, depending on the mode of operation of the plant — a four-day or five-day weeks. When you save the plan of AVTOVAZ for the production of Xray for the current year and the forecasts of the dealers, the deficit model may increase up to 40%.
The representative of AVTOVAZ says that the plant “will try” to adjust plans of Xray production if the increased demand will continue. But the plant it is important not to hurt the vehicle quality. “The volumes are not looking,” says the representative.
Restrictions on release of AVTOVAZ Xray no, the company really works over the quality of new models, confirms a top-the Manager of one of the suppliers. He recalled that the same situation was at the start of sales of Nissan Almera (going in Togliatti since 2012).
The problem is the suppliers of AVTOVAZ, said another company: because of the sanctions, the plant now has problems with the Turkish supply components, mainly rubber products. To replace the supplier, it takes at least six months, he added. About the same time may be required for approval of the increase of the production plan with other providers.
The representative of AVTOVAZ problem with Turkish suppliers refutes.
Tuesday, April 5, AVTOVAZ announced that Assembly line Kalina, Granta and Priora will run three days instead of four. Xray a shorter working week of no concern: the model is assembled on the line B-0, whose work will continue in four-day mode.