Magnit has disclosed the cost of the food basket in its stores in Russia

Magnit has disclosed the cost of the food basket in its stores in Russia

analyzed the data service “Grudoteka” on the cost of the minimum food basket in stores of major Russian grocery retailer Magnit. Financial Director of “Magnet” Khachatur Pombukhchan confirmed that the retailer provided “Grudoteka” data on prices, but declined to comment further.

In March 2016 the minimum set of products cost buyers a “Magnet” to 2749 RUB. in average, the difference in the cost of the most expensive and the cheapest set in different settlements amounted to nearly 1.37 times. The most expensive basket — 3181 rubles. — the inhabitants of the village Baikalovo the Sverdlovsk region, the cheapest — 2327 rubles from residents of Naberezhnye Chelny.

What and how is considered

The basis of calculation basket “Magnet” on Rostovskiy “the List of goods included in a conditional (minimal) set of food”. In the list of 33 points, analysts have been expelled from one and the lamb, which is far not in each shop (listed at end of article). The analysts said: for example, in the list of specified Rosstat just margarine, and to calculate the basket “Magnet” is used a margarine with a fat content of 40%.

The basket is calculated for 1273 settlements, where there are shops “the Magnet” and all the selected positions. For calculations we use the products that fully meet the description or in their absence closest to him. The price of each product is taken minimal. Product weight, which Rosstat in the list results in a conditional based on a year divided into 12 months. For example, Rosstat accepts the consumption of millet at 6 kg per year, then for monthly calculation, we use the value 500,

What determines the price

If grouping pictures by region, calculated the arithmetic mean for all available points, the most expensive (basket is above 3000 roubles) will be the Tyumen region and Khanty-Mansi Autonomous Okrug. “The pricing impact, on the one hand, higher incomes in the oil regions, — says senior analyst of Raiffeisenbank Natalia Kolupaeva. — And the higher cost of logistics in remote towns”.

The top 10 most expensive regions, but were St. Petersburg and the Leningrad region. This is due, in particular, lower levels of competition among suppliers, says General Director of “INFOLine-analysis” Mikhail Burmistrov: “In St. Petersburg and Leningrad region are very limited number of local suppliers of the main categories of products — vegetables, bakery products, milk, so their wholesale prices are significantly higher than in the capital.”

The cheapest — less than 2500 roubles — the grocery cart in March you could buy in ten regions of Russia. This is mainly the regions with low level of incomes of the population: Saratov, Penza, Volgograd region, Republic of Chuvashia, Udmurtia, and others. Also lower the cost of the basket observed in the regions with developed agriculture: for example, the Republic of Tatarstan took third place in the ranking of the most cheap, said Burmistrov.

The price of the basket often differs in different localities in the same region. For example, the leader of the most expensive — is a village Baikalovo Sverdlovsk region (3181 rubles), and the town of Revda, the Sverdlovsk region took only 1138-place (2529 RUB). Sometimes the variation is due to logistics, sometimes competing. “Magnit” operates in many small towns and villages, and if the retailer has to compete only with conventional tents on wheels, it is not necessary to give large discounts,” says Raiffeisenbank’s Kolupaeva from. In the reverse situation, depending on the competition, “Magnet” often tries to do his minimum food basket cheaper. In addition, each store has a target on turnover, which also affects the price level, Burmistrov adds: “the shop did a full turn, the prices for certain goods may decline or increase depending on the situation.”

Why basket depreciates

In may 2015, which “Grudoteka” has started to collect data of “Magnet”, the average cost of consumer basket amounted to 3019 rubles., and March 2016 — 2749 RUB., that is, the basket fell over 10 months by almost 10%. Despite the fact that inflation in March 2016 by March 2015 was 7.3%.

Network purposely to subsidize prices in some categories of products to attract customers, analysts explain: today, many consumers run between networks in search of better rates, so retailers it is important to have products with the most favorable prices. So, in the latest study, “Consumer index Ivanov,” Sberbank CIB analysts pointed out that now the average number of trading networks in which the Russians of the middle class make purchases, and 2.2. Through marketing inflation on the shelves of the largest Russian networks is much lower than official food inflation, they pointed out. “People are looking for substitution products or goods shares, as a result, inside most product categories have been cheaper,” explains marketing.

What not to do with a basket

The cost of the basket, calculated at the prices of “Magnet”, can not be directly compared with the cost of the basket calculated by Rosstat. The differences between them are not limited excluded from the list of lamb. It should be noted at least two: Magnitsky basket is considered for human settlements, and Rostovskaya — by regions, and statistics captures data not only with discounters, but also with premium retailers and not only retailers. The cost of the basket of Rosstat at the end of March 2016 totaled 3655 roubles that in 1,3 times more than the “Magnet”.

Finally, one should not make the cost and composition of the basket hasty conclusions about the lives of ordinary Russians. This warns the Federal state statistics service: “the data in the set weight (number) of goods are conditional and do not reflect the real consumption of the population”.

The minimum food basket (item 32)

Noodles — 500 g
Beef (shoulder meat) — 1.25 kg
Peas and beans — 608 g
Cabbage fresh — 2,92 kg
Caramel — 58,33 g
Fresh potato — 12.5 kg
Chilled and frozen chickens — 1,17 kg
Onion fresh — 1,67 kg
Margarine (40%) — 500 g
Sunflower oil refined deodorized — 583,33 g
Butter (72,5%) — 150 g
Milk drinking integral pasteurised (2,5-3,2%) — 9,17 l
Carrots fresh — 2,92 kg
The wheat flour — 1,67 kg
Fresh cucumbers — 150 g
Black pepper (peas) — 60,83 g
Cookies — 58,33 g
Millet — 500g
Polished long-grain rice — 416,67 g
Fish frozen intact — 1,17 kg
Sugar- 1,67 kg
Pork (shoulder meat) — 333,33 g
A herring salty — 58,33 g
Sour cream (20%) — 150 g
Salt — 304,17 g
Cheese rennet hard and soft (40-50%) — 208,33 g
Low fat cottage cheese (1,8–2%) — 833,33 g
Bread and bakery products from wheat flour 1 and 2 varieties — 6.25 kg
Bread from rye flour and mixture of rye and wheat flour — 9,58 kg
Fine black tea — 41,67 g
Fresh apples — 1.55 kg
Chicken table eggs (grade 1 and grade 2) — 15 PCs.