Russian chain of fitness clubs will be released to the UK market


Federal chain of fitness club “Alex Fitness”, developing democratic clubs Alex Fitness clubs and a higher price segment Olymp, opens the club Alex Fitness Chelsea in London, told “Kommersant” in the company “Alex Fitness”.

The first club in the British capital will be located in London’s Chelsea district, and will occupy a leased area of 2 thousand sq. m. the club will be a gym with block machines and free weights, the area of cross-training, cardio, aerobic room, etc. the cost of the basic monthly subscription will be £45, per annum will cost £495.

The London club “Alex Fitness” discovered themselves together with the partner, whose name was not called, without the help of franchisees. The volume of investments in the company also did not name, noting only that the payback period will be about six years. Assessment of the territorial Director of “BCS Premier” Vadim Isakov, investments could be about $1 million.

In the future, “Alex Fitness” plans to open other clubs in London and other UK cities. The exact figure is not known, but it is more than three clubs, while still under democratic format Russian Alex Fitness.

According to the President of holding “Alex Fitness” of Alexei Kovalev, the market of fitness services in England close on the model of development of the domestic fitness industry. “Unlike the North American market of sports services, which, according to experts, is the most advanced, British fitness develops in an inverse model: from the premium segment to economical. Such development is typical for the Russian fitness industry”, — told “Kommersant” Kovalev.

In late February it became known that the Russian pizza chain “Dodo Pizza” comes to the U.S. market. As told to “Vedomosti”, the company’s founder Fyodor Ovchinnikov and confirmed by the Director Dodo Pizza USA Retail Inc. Alena tikhova, the first American pizzeria in Oxford will be invested about $500 thousand According to the plans of the founder of the company, the project should pay off in the summer of 2018.

Now in Russia operates 56 clubs Alex Fitness and six Olymp clubs in Moscow, St. Petersburg, Voronezh, Krasnodar, Novosibirsk, Perm, Rostov-on-don, Saratov, Togliatti. In 2011 the club was open in San Francisco.

LLC “Alex Fitness” registered in St.-Petersburg, co-owners of the company are Mr. Andrey Kovalev (0,05%) and LLC “Alex Fitness Investment (Cyprus) limited” (99,05%). By the end of 2015 the company’s turnover amounted to 3.3 billion rubles.