More than 40% of Russians were in a crisis to save money on food


Last year only every tenth Russian has managed to live without savings, and 89% of the population had to cut costs on the Essentials, it follows from the results of the March poll of research holding “ROMIR”. In held in March, the survey polled 1.5 thousand people over the age of 18 living in urban and rural areas in all Federal districts of Russia. Sociologists asked respondents what they had to economize in the past year due to rising prices and complicated economic situation.

Each Respondent could select up to five categories, which he saved over the past year. As a result the most popular answers were the food (this category was chosen by 43% of respondents) and clothing and footwear (31%). The third source of savings — specialties (23%), the researchers identified in a separate category (see table).

Last March researchers “ROMIR” asked Russians to answer a similar question: “what are you going to save?” The Respondent could choose a maximum of five answers. But then the optimism of respondents was much more. The most popular answers then become entertainment (this category was named by 37% of respondents), travelling (32%) and gourmet (30%). The food is then thought to save 15%, on clothing and footwear 21%.

Women were more economical than men, analysts say “ROMIR”: first of all save the women they saved on the purchase of food, non-food necessities, clothes and shoes, delicacies, cosmetics. “In short, women as Housewives immediately able to reallocate the family budgets to save,” — said in a press release. Men are more often talked about savings on entertainment, recreation and restaurants, because they have to pay for these types of expenses more often than women. Men are also twice as likely as women talked about saving on alcohol and cigarettes.

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Residents of megacities, according to “ROMIR”, to a lesser extent, save on food, but more often talked about savings on restaurants, entertainment and travel. The Russians are of medium and large cities more often reported saving on food.

In its latest monthly monitoring of socio-economic status and health, Institute of social analysis and forecasting Ranhigs under the President of Russia noted that in February 2016 for the first time in eight years the share of food products, beverages and tobacco products exceeded the share of non-food products, accounting for 50.1 and 49.9 per cent of the volume of retail sales, respectively.