Online marketplace AliExpress has signed a cooperation Protocol with the National payment card system (NPCs), report “Vedomosti” with reference to the representative of the Chinese company. According to him, this fall the Russians will be able to pay for purchases using the card “the World”.
Prior to that, he said, the company will prepare the technical base and to develop a joint marketing strategy. “We hope that by the time of project implementation to holders of “the World” will be available not only to various promotions, and special conditions of the loyalty program payment system,” — said in turn, the representative of the NBTS.
As noted in conversation with “the sheets” partner Data Insight Boris Ovchinnikov, for AliExpress partnership with the NPS is the step of GR: the project is supported by the government in order to “look more loyal in the Russian market”.
“We hope to help a partner who will distribute the cards, “Peace”, in particular in budgetary institutions”, — noted in conversation with “Vedomosti” Director of business development AliExpress in Russia and CIS mark Zavadsky. He stressed that the company will promote on the website the payment through NPS.
According to the representative of the NBTS, the popularity and competitive pricing AliExpress involve a high proportion of future card holders “Peace” among it buyers. It will increase with the growth of the national emission maps.
EA law office “Egorov, Puginsky, Afanasiev and partners” Roman Malovitsky told the publication that the agreement with the NPS AliExpress will allow Chinese companies to comply with the requirement of the law on consumer protection, in which all outlets with revenues ranging from 120 million rubles per year should accept the card “the World”. In turn, Zavadsky stressed that AliExpress is not subject to this law and introduces the possibility of payment card “the World” not because someone obliges the company to do it.
Earlier on cooperation with the NPS announced only Russian companies, in particular Russian Railways, Aeroflot, MegaFon and Tele2.