“Media Alliance”, a joint venture of the National media group and the American Discovery Communications, has closed a deal to purchase the Russian portfolio of the Turner channels, says the company, which is in the possession . Thus, the Alliance will distribute Cartoon Network and Boomerang, as well as the news channel CNN in Russia.
The report also says that “Media Alliance” and advertising seller Vi are going to start selling advertising on Cartoon Network. The cost of the transaction on purchase of Russian assets Turner was not disclosed. “Today, “Media Alliance” formed a strong promotional offer that covers all commercially demanded audiences, including children. Advertising on the Cartoon Network opens additional features to advertisers, however, and strengthens our position in the segment of thematic channels,” — said General Director of “Media Alliance” Grigory Lavrov.
About the plans of “Media Alliance” to acquire the assets of Turner in Russia it became known in late December of last year. The American company decided to sell due to amendments to the media law limiting foreign ownership of Russian media share of 20%.
As he said at that time the General Director of “Media Alliance” Olga paskina , the company will buy from the Turner content and to pay a portion of income under a licence contract. Own content production, the Russian company will not be engaged. Key assets in the transaction was called the children’s Cartoon Network and Boomerang. So, according to Paskanoi, Cartoon Network included in the ten most popular non-terrestrial channels in Russia.
In the “Media Alliance” also spoke of plans to continue the screening of CNN in Russia. “CNN will continue to broadcast in our country in the same format in accordance with the values of the media and in accordance with the Russian legislation”, — stressed pascin.
At the end of 2014, CNN has stopped working in Russia. In Turner explained this decision by the amendments, banning advertising on pay cable channels. Channel technically could not opt-out of advertising provided by international broadcasting. In March last year Roskomnadzor issued structures CNN International universal license to broadcast.
About creating a “Media Alliance” became known in late August of last year. 80% of the company belongs to NMG, 20% of Discovery Communications. The company operates a Russian-language version of Discovery channels, including Discovery Channel, Eurosport, Animal Planet and others.
National media group was established in 2008 after the merger of the media assets of the Bank “Russia” Yuri Kovalchuk, SOGAZ, “Surgutneftegaz” and the Chairman of the Board of Directors “Severstal” Alexey Mordashov. NMG operates REN TV, “the Fifth channel”, the newspaper “Izvestia”, the St. Petersburg Metro newspaper and radio station “Russian news service”, and also owns 25% of channel one, and 50% production Studio ” Art Pictures Vision. Chairman of the Board of Directors of the company is Alina Kabaeva.