Apple and SAP turn iPhone and iPad into a tool for business


Apple has entered into a partnership with the largest manufacturer of software for business — German SAP, said in an official statement of the American company. Together Apple and SAP will release new apps for iOS devices and a set of tools for application development (SDK) that allows you to create new enterprise applications to third-party developers.

The companies plan to create a new set for application development — SAP HANA Cloud Platform, which will provide companies, designers and developers the tools to create their own iOS apps for iPhone and iPad. In addition, before the end of the year the SAP open special courses and trainings for developers who want to use the new SDK. Also SAP will generate a few enterprise applications for iOS devices that will access corporate data from mobile devices — for example, doctors can obtain patient data.

SAP is a global leader in the development of enterprise applications, 76% of transactions in corporate systems in the world pass through this company, said Apple CEO Tim cook. He called SAP’s “perfect partner” that will allow Apple “to change the way companies around the world will use the iPhone or iPad. Thanks to new tools that Apple is going to give the opportunity to more than 2.5 million developers to create SAP applications based on SAP HANA cloud platform for iOS, according to the press release of the American company.

Head of SAP bill McDermott, whose words are in the message, believes that the unification of the SAP HANA cloud platform with iOS capabilities will help companies provide relevant data to enterprise users anywhere in the world.

The Financial Times calls the partnership another attempt by Apple to integrate their devices into the business environment and to transform iPhone and iPad into a platform for more business applications. Business customers are becoming increasingly important for American companies, as the smartphone market is at the stage where it can compete with Microsoft and its Windows operating system, which dominates in the field of business applications, despite the decline of the notebook market, the newspaper writes.

In August of 2015, Apple announced a partnership with another company that operates in the corporate segment, Cisco Systems. Under the partnership, Cisco has adapted iOS for their mobile, cloud, and stationary applications for conducting business meetings and working in groups. Another partnership with the American company IBM for the development of iPhone and iPad in a corporate environment was started in December 2014. Then IBM released a set of apps MobileFirst for iOS platform, which allowed employees to access corporate data from mobile devices.

In April 2016, Apple reported first in 13 years the fall in revenue. In the second quarter of the fiscal year (ended March 26, 2016) Apple’s revenue fell nearly 13%, from $58 billion to $50,6 billion, and net income fell from $13.6 billion to $10.5 billion compared to the same period in 2015. IPad sales for this period decreased by 19%, to 10.2 million units. But despite the popularity of cheaper Android tablets, more than two thirds of business customers are buying the iPad, the FT notes. Tim cook told the newspaper that the attempt to integrate Apple devices in the business environment was not related to a slowdown in sales.