Moscow. June 10. Hockey player Alexander Ovechkin, the forward of Russian national team and Washington Capitals, signed a one-year advertising contract with the Bank “Opening”. How to write on Friday, “Vedomosti”, Ovechkin will become the hero of the rollers of the Bank, which will be broadcast during matches of the championship of Europe on football in France.
The exact amount of the contract was not disclosed. However, the publication quoted the commercial Director of the RFU, Peter Golunova, which does not rule out the possibility that the value of the contract, given the level of its sides, may be $0.5–1 million source of the newspaper confirmed the order of the data numbers.
“The participation of the hockey player in advertising that is broadcast during the championship football will attract attention. The effect will increase when a player will do things you do not expect from him; this is works better,” explained the publication, selection source “Discovery”.
On the contract price from $700 000 told the publication managing partner of the National hockey Agency Vadim Kormilitsyn. Thus, the partnership Ovechkin and “Open” will be one of the largest advertising contracts with celebrities in the Russian market in recent years. The greatest amounts for advertising contracts get actors Dmitry Nagiev, Sergey Svetlakov, Ivan Urgant. Their earnings are $200 000-300 000 per year, the newspaper writes.
Later on Friday, the Bank’s press service confirmed the fact of conclusion of the contract.
“The triple world champion on hockey and one of the best players in the history of Russian Alexander Ovechkin will be the hero of the rollers “Open”, which will be broadcast as part of championship of Europe on football. Commercials will be shown several times during all major matches of the tournament, including all games of the playoffs. Commercials voiced by a famous Russian sports commentator Vasily Utkin,” – said in a statement.
The contract is for a year, the Bank plans to advertise a player not only on television during the broadcast of matches of the championship of Europe, but also in other communication channels. In particular, provided a program of outdoor advertising in Moscow, St.-Petersburg, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Rostov-on-don, Khanty-Mansiysk, Tyumen, Surgut and Nizhnevartovsk, as well as in the Internet.