Promotion company UFC, an organization dedicated to fighting in mixed rules, sold for almost $4 billion Hollywood booking Agency WME-IMG, AP reports.
UFC President Dana white confirmed to the AP the sale of the company in text messages Sunday evening. WME CEO Ari Emanuel announced the purchase of the UFC on Monday morning, a newsletter for corporate email, which is also received in the television SNTV, a joint venture of AP and IMG.
White, according to the AP, will continue to lead the UFC. The owners Lorenzo and Frank Fertitta will retain a small stake in the business, as the government of the Emirate of Abu Dhabi, with a 10% stake in UFC.
Company of the UFC that stands for Ultimate Fighting Championship (UFC) was founded in 1993. In 2001 the business for $2 million was purchased by the Fertitta brothers and white.
Thanks to the efforts of the current leadership of the company fights by the mixed rules has evolved from a marginal sport in the popular show, reminds the AP. Early in the year for a fighting ban in the state of new York, and now they are legalized in all States.
WME has acquired the sports marketing Agency IMG in 2013. The combined company has already acquired the organizers of the Professional Bull Riders and created in conjunction with media conglomerate Turner Broadcasting gaming League eSports.
The UFC has contracts with more than 500 athletes. The company spends annually about 40 competitions. Audience television of the fighting reaches 1.1 billion in more than 150 countries. UFC subsidiaries provide services streaming video and own more than 100 branded fitness clubs.
On Saturday night the UFC held a commemorative 200th show in Las Vegas, which was attended 18202 person. Proceeds from ticket sales for the event totaled $10.8 million, which was a record for the company and the state of Nevada.
The parent company of the UFC is Zuffa. Its annual turnover, as written , is $250-350 million, Forbes Magazine believes that the UFC have 90% of the proceeds from all events in mixed martial arts in the world.