New Standards for advertising have become a surprise for Moscow authorities

New Standards for advertising have become a surprise for Moscow authorities

Moscow. August 3. The Ministry of industry and trade of the Russian Federation has prepared a new edition of Standards for outdoor advertising that does not soften the standards as expected, but on the contrary tightens the rules for placement. As writes on Wednesday “Kommersant”, under the proposed rules, they will not fit a large part set in the land of billboards, demolished proposed from 2017. Thus, it is proposed to pass a transitional period before the first of January 2020, proposed under the instruction of the first Deputy Prime Minister Igor Shuvalov.

This news came as a surprise to the authorities in Moscow, who signed with the operators of the contracts for 75 billion rubles, and St. Petersburg, which already has sent the government a letter with the protests, the newspaper notes.

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In particular, writes “Kommersant”, the authorities of Moscow and Saint-Petersburg appealed to the government to protest about the fact that the Ministry of industry and trade prepared a draft decree of the government on the application of GOST “Outdoor advertising on highways and territories of city and rural settlements” contrary to the instructions of Igor Shuvalov on the transfer of its mandatory application for the year 2020.

This is stated in the appeals of the mayor of Moscow Sergey Sobyanin to Prime Minister Dmitry Medvedev.

The Moscow mayor recalled that the city budget is “a record for the Russian Federation income from outdoor advertising. In the case of the adoption of the amendments would threaten the contracts concluded in 2013, the city operators to ten years, 75 billion). Sobyanin said that two million square meters of illegal advertising in Moscow dismantled.

In the original version of the draft decree that the Ministry of industry published in may, was given a transition period until the first of January 2020, informs “Kommersant”.

However, the article notes the edition, according to finalized in June version of “the public discussion”, by the first of July 2017 must be replaced by structures overhanging the roadway and is located on the Central lanes and side roads. Before the first of January 2018 replaced placed at a distance less than 350 m from emergency hazardous sections of roads and streets outside of populated areas and 50 m in the settlements.

In addition, the first in July 2018 at a distance of less than 150 m from borders of the ground pedestrian crossings and crossings outside towns and 50 m in the settlements, and before the first of January 2019 – all designs that violate the standards.

According to “Kommersant”, such proposals have already been agreed by the co-executors of the project, the FAS and the Ministry of economy, which stated that it is contrary to order Shuvalov.