The right 10 years to advertise in the Moscow metro has sold over 22.6 billion RUB.


The company “trade company”, acting in the interests of the main owner of avtoholding “Gema” Alexander Geller was the winner of organized by GUP “Moscow metro” tender for the selection of a new advertising contractor, according to the portal Adindex.ru. For the right for ten years to exclusively advertise on the territory of the Moscow subway “trade company” proposed 22.6 billion RUB.

Held on 30 August, the auction was the second attempt to choose an advertising contractor for the metro. The first took place on 17 August and then the TREJJD KOMPANI” also won for proposing a contract 21.4 billion rubles But the result of the auction was then cancelled as the company Lays digital” (SP Agency Laysa” and the Russian operator of outdoor advertising Public Media) complained that the operator of an electronic platform the auction was closed prematurely, depriving her of the opportunity to beat the offer “trade company”.

Having considered the complaint, the Federal Antimonopoly service (FAS) has ordered to resume the auction, and 30th August TREJJD KOMPANI” has won the struggle, raising the price to 22.6 billion rubles.

By results of auction, the management of GUP “Moscow metro” will have to sign a contract with a company that is controlled by the same persons as the company “Auto sell” the previous advertising contractor metro, whose contract was terminated due to late payment. In December 2015, the metro sued the “Auto sell” almost 1.3 billion rubles In may 2016, the company was declared bankrupt, and in the middle of August the Arbitration court of Moscow region decided to include in the register of requirements of creditors of debts to the Moscow metro for a total amount of more than 1.37 billion RUB.

According to sources portal Adindex.ru victory at auction August 17, associated with the “Gamay” company came as a shock to the leadership of the Moscow metro. Trying to protect yourself, sue established the amount of security the contract in 30% of the final cost, however, TREJJD KOMPANI, OOO according to sources, the guarantee provided. Experts Adindex.ru note that in this situation, the leadership of the underground there is no reason not to conclude the contract with “trade company”, formally with “Auto Sell” is not associated.

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