Moscow. September 21. Sberbank received the award for World Branding Awards in the category Brand of the Year (category banking). The award is a British non-profit organization World Branding Forum. Winners are selected based on three criteria: assessment of the brand, the results of online voting, consumers and market research. The weight of these criteria in the final score – 30%, 30% and 40%, respectively.
“Sberbank is the first and only brand in Russia and the CIS, the award of professional recognition by the international community. Award World Branding Award confirms the role Sberbank plays in the Russian banking system,” said senior Vice President of Sberbank of marketing and communications Svetlana Mironyuk at the end of the ceremony awards in London.
In 2014-2015, the owners of the World Branding Award among banks was Deutsche Bank, HSBC, Santander, State Bank of India, UBS, ICBC, Barclays, corporate categories – Apple, Google, Facebook, Samsung, Visa, Total, Bayer, Sinopec, Carlsberg, Lego, Danone and other companies.