Moscow. September 27. The Walt Disney company was among the bidders to buy the microblogging service Twitter, according to The Wall Street Journal, citing sources close to the negotiations. The market value of the service at the moment is around $20 billion. Earlier it became known that the purchase of the company are in talks with Google and Salesforce.
Negotiating the sale of Twitter based on the sluggish growth of its user base and revenue, continuing turnover in leadership and lack of a coherent business planning, the newspaper notes. The Disney wonder to the service on the basis of the development of technologies for direct broadcasts of sports events, which involved Twitter.
Acquisition of Twitter may be for Disney the largest deal in the technology sector. At Disney there is a contradictory experience in acquisitions of technology companies. In 2014, the Studio bought for $500 million company Maker Studios is a producer of online videos popular with younger viewers. In the case of benchmark Disney had to pay another $450 million, but eventually paid only $175 million.