Moscow. 11 Nov. The giant Chinese online Commerce company Alibaba set a new sales record in the so-called boutique, which began in the night of Friday (19:00 Moscow time). According to preliminary estimates, the company’s profit from this sale will be about $ 20 billion, said on Friday The Guardian.
After 7 minutes after the start of sales of Alibaba reported a profit of 10 billion yuan (1.5 billion dollars). Later, 15 hours after market open the company earned more than 91 billion yuan (13.4 billion dollars). This amount equals the total sales for 2015, which is then jumped by 60% in comparison with previous years.
#Double11 https://t.co/gEJijugULr pic.twitter.com/18BSMg4Kev
— Alibaba Group (@AlibabaGroup) November 11, 2016
At the auction this year was dominated mostly by foreign brands such as Apple, Nike, New Balance, Adidas and Ugg, among the Chinese manufacturers good performance only a couple of firms specializing in electronics and household appliances. Just the sale involved more than 14 thousand international brands.
It is expected that this year the total revenue will be at least $ 20 billion that will allow the boutique to circumvent such major American sales, like cyber Monday and Black Friday.
Аlibaba holds Day bachelor since 2009, when it participated a total of 27 companies. November 11 was chosen because this date consists of 4 units. Initially it was a student holiday, when single young men made the purchase in order to comfort themselves. In recent years this tradition was picked up in Chinese shopping malls and online retailers.