Moscow. 11 Nov. The Chinese giant of online trading Alibaba Group Holdings has set a new sales record on the Day of lonely people (or a boutique), celebrated in China on November 11. On completion of the 24-hour sales has sold goods to the amount of 120.7 billion yuan ($17.7 billion), reports Sky News.
Last year sales amounted to 91.2 billion yuan, an increase of 60%. This year the growth was about 30%. Experts have suggested that the figure may reach $20 billion.
In the future hardly we can expect revenue growth in the holiday to continue unabated, 60 percent, said company President Mike Evans at a press conference in Shenzhen. In addition, he added that in the future, the company may arrange sales to this day in the US, EU and Japan.
At the auction this year was dominated mostly by foreign brands such as Apple, Nike, New Balance, Adidas and Ugg, among the Chinese manufacturers good performance only a couple of firms specializing in electronics and household appliances. In total the sale involved more than 14 thousand international brands.
This time the company has gone to extra spending to spur interest in the event and was invited to the opening of the sale of Hollywood actress Scarlett Johansson, footballers David Beckham and Thomas Mueller, basketball player Kobe Bryant and the rock band One Republic.
A boutique – not exactly a traditional Chinese holiday. According to the newspaper of the Chinese Communist party “people’s Daily”, the students of China invented it in 1990-e years as opposed to Valentine’s Day. The date November 11 was chosen according to believe in the magic of numbers the Chinese number 11.11 resembles “bare branches” – so in China called single men and women.
Alibaba arranges large-scale sales on 11 November 2009, followed this tradition picked up by competitors, including JD.com.
Alibaba Group specializiruetsya on Internet Commerce and the creation of platforms and technologies for e-Commerce. The market of Internet trade in China has a population of 668 million potential customers. In Russia the most popular among the services of the Alibaba Group enjoys the online store of AliExpress.