Moscow. 16 Nov. The volume of export of Russian goods through the channels of e-Commerce by the end of 2019 is expected to grow no less than 100 times, to $60 million This goal is reflected in the draft passport of the priority project “E-Commerce”, said a source familiar with the text of the document.
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Project passport and rationale circulated by the Ministry of industry and trade of the relevant Ministry, Federal customs service, FNS, and FGUP “Mail of Russia”. In the “Mail” announced that he had received the document, the company expressed their proposals. The Ombudsman on electronic Commerce Iliya Dimitrov also confirmed the existence of such a document and work on it in the framework of the working group of the Ministry of industry and trade. The Ministry has not yet responded to the request.
According to the document, the volume of export of Russian goods on the Internet in 2016 will be $0.6 million, and in 2017-2018 – $12.5 million and $30 million respectively. To increase the rate planned due to the growth in the number of sellers and transactions. So, it is expected that by the end of 2019, the number of Russian companies involved in the export of online channels, will increase to 500 with 27 at the end of 2016. The number of export purchases during the same period will rise to 1.2 million with 40 thousand
The priority project will be implemented until April 2020 from extrabudgetary sources: in 2017-2019 years the costs will amount to 110 million rubles, of which 60 million rubles will be spent on media promotion of Russian products on foreign markets. Part of the cost of creating points of presence to the listing (the item’s inclusion in the list of sales), marketing will take care of JSC “Russian export center” (REC) and regional export support centres.
The project envisages the creation of so-called national pavilions in the virtual world of electronic trading platforms. By the end of 2018, there should be at least seven by the end of 2019 – at least 12. Currently, the REC is implementing a pilot project with China’s Alibaba on one of the marketplaces (Tmall) organized the Russian pavilion – the partition on which the aggregated product offerings of Russian companies-exporters. In the pavilion are 27 manufacturers from Russia, the number of transactions is 40 thousand per year, according to a draft document. Currently, most of the placed goods – food, preliminary analysis has shown interest to the Russian cosmetics, children’s goods, gift and jewellery products. The size of the average check on Tmall is $15, after expanding the list of goods the number is expected to grow to $50.
Electronic catalogs of Russian goods, according to the passport of the project by the end of 2018, must be placed at least three B2B sites. Planned and partnerships with players in the Internet market – Russian companies that are able to become “consolidators of the Russian goods and operators created the national pavilions in the international trading platforms,” says the source. By the end of 2019, such partnership arrangements should not be less than ten. Own service operator can be established on the basis of the REC.
Since January 2017 it is planned to simplify the procedure of VAT reimbursement during export of electronic Commerce, in July 2017 is to simplify the customs procedure re-importation of goods not demanded by the recipient. Finally, by July 2017 should be determined by the monetary threshold for transactions of small and medium business, to which the currency control agents shall not require grounds for conducting currency transactions.
In 2017 are planned in China a pilot online media campaign for the promotion of Russian goods, in 2018-2019 campaign will be held in other markets. The project does not address issues related to payment systems, the source said. “The existing infrastructure is sufficient for project realization”, – he explained.
Customer priority project “Electronic Commerce” was organized by the Ministry of industry and trade, developed by the REC. The curator of the project is specified, Deputy Prime Minister Arkady Dvorkovich.
The Ministry of industry and trade in August reported that the strategy for the development of Internet-trade in Russia up to 2020 will be developed either as a standalone document or as part of a strategy of trade development in the Russian Federation. The development of online trading was expected due to the logistical support, facilitate receiving, returns, and increase confidence in payments, and by creating equal competitive conditions for Russian and foreign Internet companies. For the development of the draft strategy was formed by a group of representatives of the Federal bodies of Executive power, experts of the National Association of remote trade Association of companies of Internet trade, representatives of e-Commerce, logistics and payment operators.