Moscow. 18 Nov. Danish toy manufacturer Lego opened its flagship shop in the world of designers in London. According to the report, the company is already 131st retail store of the brand Lego in the world. In a new two-storey store on Leicester square the visitors can see the six-meter copy of the tower of big Ben, made of 200 thousand parts of Lego, with a working clock and lights.
The construction of the tower took about 2280 hours. In addition, the designer was built a car London underground in full size – it took more than 600 thousand details of the designer.
Our new LEGO flagship store just opened in London Leicester Square! So proud of the team! Great job! #legostorelondon #LEGO #Lester #bricks pic.twitter.com/TUzKDLhOwv
— Elodie Renault (@Elodie_Renault) 17 Nov 2016
In a special photo booth to take a picture for £ 100 (about $125) for 10 minutes to set Mosaic Maker: a special base with the contours of your face and the box with the necessary parts to assemble a self-portrait from the designer. Private company the Lego Group was founded in 1932. It was owned by Kirkbi A/S (75%), a holding and investment company of the family kirk Kristiansen and the Lego Foundation (25%). State Lego now has 18.5 thousand employees.