The giants will deal with the remnants
Co-owner of the largest Russian online retailer Ulmart, network “wild Orchid”, “Rive Gauche” and “Smile of the rainbow” Dmitry Kostygin will launch together with the shareholder “Centrobuv” Dmitry Wernimont auction of the leftovers. According to “SPARK-Interfax”, in December 2016, the business has created JSC “Stockmaster” (Kostygina owns 50.5% of the shares, the rest — Wernimont).
Dmitry Wernimont confirmed the creation of the company, Costigan in the request is not answered.
“Stockmaster” will be the operator of a trading platform. According to Wernimont, it will be implemented “non-commercial balance”, which is formed at the retailers, when the company, for example, go out of business or don’t have time to sell the product. “Stockmaster” will buy these drains (we are talking about different product categories), and put in the network. As one option the partners are considering an auction model for the sale of these parties, says Wernimont. Also not yet decided whether the auction is decreasing or increasing.
Planned investments in the project Wernimont did not disclose. However, I noticed that the partners “are ready to develop and invest comparable money”, as well as to attract co-investors, if the business model will be successful. In addition, the source added that he and Costigan have previously invested in a similar project Small Horse (according to SPARK, among the shareholders of this company they are not).
Small Horse was running in 2016 and is positioned as “the first Russian platform for online auctions, where the lots feature items from thousands of categories.” CEO Miiix (manages a Small Horse), Sergei Ryabov previously told the magazine Retail & Loyalty that the site sells drains of other stores in non-food retail reaching about 20-30% of the total volume of goods. Contact a representative of Small Horse failed.
Small Horse is a platform where tested technologies and business models, and there is no guarantee that it will become the primary site, said Wernimont. According to him, “Stockmaster” can create your own website.
Costigan also tested the model flows in “Yulmart”. In 2016, the retailer has launched the website “Plum.ru”, which sells its own drains.
Fashion on sale
Shops drains actively develop offline, for example on the clothing market, says Deloitte partner Egor Metelkin. In his opinion, such a online business can be more profitable because of lower costs. The demand for balances increased during the crisis and is unlikely to decrease in the coming years, said the source . Russian consumers are living in a new economic reality and even with the increase in income will be spending with caution, he said.
The price is the main factor for Russian consumers when shopping in traditional retail (this was stated by 81% of buyers surveyed in the study, the UBS Evidence Lab) and the Internet (about 80% of Russian online shoppers at least once a year used the promo codes or coupons mentioned in the KPMG study). Both studies evaluated the behavior of Russian consumers in 2016.
According to statistical data of Rosstat, the volume of Russian market of non-food retail made up in 2016 and 14.45 trillion sales of clothing, footwear and accessories Fashion consulting group analysts estimated at 2.3 trillion rubles, or 1% more than in 2015. In this segment apprais (sale of residual brand clothing at significant discounts) accounts for approximately 2-4% of the fashion retail market, said the representative of the company KupiVip.
The share of wastewater from retailers that sell home goods, appliances and electronics, can reach 30%, given that approximately the same amount of goods annually return from the range, said the candidate of economic Sciences Ravil of Shakhmuratov, formerly head of sales departments in several large companies. The share of residues can vary from 5 to 30% depending on product category and season, says EY partner Alexander Gorsky. According to him, however, not all runoff will be available for purchase.
The need to sell stock in the market occurs not so often, and large retailers get rid of them on their own — on their own sales and promotions, says the President of the Association of companies the Internet-trade (AKIT) Alexei Fedorov. She AKIT, which includes Lamoda, M. Video, Detsky Mir, Sportmaster and about 30 stores, in 2016 launched the aggregator of goods discounts — Onedaysale. The platform does not acquire the goods or store them, but simply informs consumers about the coupon offers.
In July 2016 a special section with the remains came from Ozon.ru really sold there only clothes, said the representative of the online retailer Maria Nizamutdinova. According to her, the stock goods to buy, not only final consumers but also to companies for resale.
The business model of “Stockmaster” interesting, but not original, Fyodorov said. In addition, the auction system did not take root in Russia: for example, based on her Molotok closed in 2015, reminds Fedorov. Despite this, due to the low prices, the project “will take its market share with a substantial infusion of funds”, concluded the head of the Association.
Interviewed market participants and analysts have declined to estimate the possible volume of investments in “Stockmaster”, referring to the lack of information about the project.