Moscow. June 9. INTERFAX.RU – French manufacturer of cosmetics L’oreal S. A. began negotiating the sale of The Body Shop in the Brazilian company Natura Cosmeticos, according to a press release from L’oreal. Natura evaluates the brand value of 1 billion euros.
The Body Shop was founded in 1976 in the UK, since 2006, is part of L’oreal. The company has 3 thousand stores in more than 60 countries. Recently, the firm faced stiff competition from smaller manufacturers of natural cosmetics and its financial indices decrease. Last year, its revenue decreased by 4.8% to 920,8 million euros.
Shares of L’oreal in the course of trading on Friday, rising 0.9%, the capitalization of the company is 106,35 billion euros.