Retailers believe that trade-in will help Apple increase their sales on the Russian market


MOSCOW, July 26. /TASS/. Service exchange your old smartphone to the new surcharge will allow Apple to maintain its place in the top three in sales of smartphones in Russia, according to retailers.

Previously, the newspaper “Vedomosti” reported that Apple launches a perpetual trade-in program on the iPhone (the other Apple products, the program will not be distributed). In the first stage to take in trade-in your old smartphone will be available in re:Store, “M. Video” and “Connected”, in the future, the list of stores can expand. For trade-in the Apple accept produced specially for Russia iPhone 4, 4s, 5, 5s, 6/6 Plus, 6s/6s Plus, Plus SE and 7/7 in good condition.

Now the program of exchange of old vehicles to the new surcharge is valid from Apple in countries where there are its flagship stores Apple Store and trade-in they also applies on the iPad and computers.

“As for Apple, a new service that launched in the “Connected” will enable the manufacturer to strengthen its leading position in the segment of smartphones in Russia and increase sales of the iPhone in Russia”, – said the representative of “Coherent” Sergey Tikhonov. According to him, this service will be in demand in the salons of the network.

Now the leader on the Russian market from the company Samsung, which last year sold nearly a quarter of all smartphones in Russia. Apple sales in Russia vary on the level of 10-12%, global sales of the company by the end of 2016 amounted to 12.5% (data from the consulting company IDC).

In “M. Video” consider that service exchange the old iPhone to the new will be an added bonus for buyers. “This, in turn, may affect the sales network in the Telecom segment”, – said the Director of the project M_mobile in M. Video Andrey Gubanov.

President “Euroset” Alexander Malis said that the new services rapid effect can be expected, as the redemption value will be below the expectations of the consumer. “But some influence on the sales increase will be,” said he TASS.

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