“Auchan” for the first time has reduced revenue in Russia

French retailer “Auchan” in 2016, for the first time reduced the revenue in the Russian market grew by 3.2%, to 333,1 billion rubles this is stated in the SPARK database. The indicators drew attention to the “Interfax”. Net profit of “Auchan” has declined by 11.8% to RUB 10.9 bn., the Representative of “Auchan” declined to comment.

Auchan is the biggest foreign retailer and the third largest seller of products in Russia, according to market research company Infoline. In 2016, “Auchan” also took first place in the ranking of largest foreign companies in Russia, according to Forbes. The company, which operates in Russia since 2011, develops hypermarkets, supermarkets and convenience stores format “at home”.

The Russian division of “Auchan” has paid 2.5 billion rubles of dividends to the parent company in 2016. All proceeds of “Auchan” in the world declined by 1.9% to €51.7 billion

In 2016 Auchan began re-branding some within the group of networks. So, the company abandoned brand “Attacks” and develops it under the name “My Auchan”. Investment in rebranding should be 1 billion. the Decision was aimed at improving the efficiency and development of multi-channel network, said the company. In “My Auchan” transformirovalsya and shops “In step”. In addition, the company has launched a new network drogerie (cosmetics, perfumery, household chemicals, household goods) — Lillapois.