TASS, August 18. The Company Twitter Inc. will lose $2 billion in market value, if the President of the United States Donald trump stop using his Twitter account, Bloomberg reports.
The Agency refers to the data analyst at Monness Crespi Hardt & Co. James Cakmak.
“There is no better free advertising than the President of the United States,” said Cakmak, noting that if trump will cease to publish tweets, it will not lead to an outflow of users of the service, however, the value of the intangible assets of the company will be reduced.
Trump started a Twitter account in 2009, since then he has written more than 35 thousand tweets, he has more than 36 million subscribers.
Twitter – a microblogging service for public exchange of short messages. Its monthly audience in 2016, reaching almost 320 million people. The company’s market capitalization currently stands at $the$11.7 billion Twitter Earns primarily through advertising and data licensing. The company’s revenue in 2016 reached $2.52 billion, a net loss of – $456 million