Vedomosti: retailers weekly sell about 2 thousand iPhone trade-in program


MOSCOW, August 30. /TASS/. Retailers Svyaznoy, re:Store and M. Video, the first to run a perpetual trade-in program (fee replacement of old products with new ones) on the iPhone, weekly sell about 2 thousand units on an exchange program. It is reported in a Wednesday newspaper “Vedomosti” with reference to analyst Mobile Research Group of Eldar Murtazin.

Moreover, the representatives of retailers do not specify the publication of accurate data on the sales of smartphones on trade-in. So, the representative of “Coherent” Sergey Tikhonov notes that the daily evaluation shops bring “several hundred” devices. The representative of “M. Video” Valery Andreyev said that the retailer sells “hundreds” of smartphones Apple and Samsung.

Estimated Tikhonov, the iPhone 5s is the most popular model of the program. Second place is occupied by various modifications of the iPhone 7, the third – iPhone 6s and iPhone 6.

In the Apple comment “Vedomosti” refused.

In late July, the newspaper reported that Apple launches a perpetual trade-in program on the iPhone (the other Apple products, the program will not be distributed). In the first stage to take in trade-in your old smartphone will be available in re:Store, “M. video” and “Connected”, in the future, the list of stores can expand.

For trade-in the Apple accept produced specially for Russia iPhone 4, 4s, 5, 5s, 6/6 Plus, 6s/6s Plus, Plus SE and 7/7 in good condition. Now the program of exchange of old vehicles to the new surcharge is valid from Apple in countries where there are its flagship stores Apple Store and trade-in they also applies on the iPad and computers.

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