NEW YORK, September 13. /TASS/. Apple on Tuesday introduced its most advanced smartphone X iPhone, smart watches Apple Watch and upgraded iPhone series eighth model. The company celebrates 10 years of receipt of the first iPhone on sale, the presentation was held for the first time in the theater, named in honor of company founder Steve jobs (1955-2011). The hall is located on the territory of the newly opened Park campus of Apple in Cupertino (California).
Scanner face and edge-to-edge screen
CEO Tim cook called the iPhone X “the biggest leap forward since the release of the first iPhone.” “Dozen” comes in packages of silver color and color space gray in 64 GB and 256 GB at a price ranging from $999. Orders will be accepted from October 27, and its delivery and sale in stores will start on 3 November. Local experts drew attention to this fact, explaining its potential problems in the supply of finished products to the market.
As stressed by the head of the company Tim cook, the level of satisfaction of consumers by quality of the company is 97%.
The new Apple Watch is scheduled to launch on 22 September, pre-order, starting from September 15. Consumers will be able to buy a novelty in three colors: dark gray, silver and gold. Price range from $149 to $199.
The price of the iPhone 8 in the official store in Russia will start from 56.99 thousand rubles for a model with a 4.7 inch display and the memory to 64 GB. The price of 4.7 inch iPhone 8 with memory in 256 gigabytes will be 68,99 thousand rubles. The iPhone 8 Plus with a screen of 5.5 inches will be 64,99 thousand 76,99 thousand rubles for a model with a capacity of 64 and 256 gigabytes, respectively.
As for the flagship model of the IPhone X, prices in Russia, it will start from 79.99 thousand rubles for a model with memory 64 gigabytes. Price for the model with 256 gigabytes will be 91,99 thousand rubles.
The anniversary and place of the presentation
During the presentation, CEO Tim cook said a few kind words about his predecessor, the founder of the company Steve Jobs. “We named the theatre in honor of Steve, because we continue to love him, and he loved days like today,” said cook.
Apple Park opened in April of this year and has already gained the fame of a miracle of engineering. Its Central building is designed in a ring shape with an area of 260 thousand square meters, inside the Park. In Apple claim that the campus is one of the most energy-efficient complexes in the world that operates almost completely by renewable energy. On campus there are seven cafes, a Wellness center, research laboratory, the official Apple store and conference hall with a capacity of 1 thousand people, most of which are located underground.
During construction of the campus, which employs more than 12 thousand employees, spent about $5 billion.