Moscow. September 25. INTERFAX.RU – Brands Apple and Google now in its fifth year retain their status as the most expensive in the world, the report suggests Interbrand Corp. about 100 leading brands of the world in 2017.
According to Interbrand, the brand value of Apple has increased by 3% to $184,15 billion Which is the second place Google has added a year 6%, rising to $141,70 billion On the third line in this time was the Microsoft brand, they increased over the year by 10% to almost $80 billion.
The top ten included seven representatives of the high-tech sector: in addition to Apple, Google and Microsoft, Amazon top ranked (fifth place, $64,8 billion), Samsung (sixth place, $56.2 billion), Facebook (eighth, $48.2 billion) and IBM (desatoya, $46.8 billion). A total of the best brands in the industry, caught up in the ranking, are this year’s $675 billion, with a large margin ahead of all other sectors.
Coca-Cola, which managed to hold the championship for 13 years until 2013 thanks to successful marketing, now occupies the fourth place, the value of its brand dropped by 5%, to $69.3 billion
Also in the top ten were two car brand – Toyota in seventh place ($50.3 billion) and Mercedes in ninth ($47.8 bn). The automotive industry ranks second in the total value of the brands among the branches – $266,8 billion.
In 2017, 31 of the 100 companies belong to the technology or automotive industries against 29 such companies a year earlier.
The world’s largest social network Facebook has again demonstrated the fastest growth in brand value over the year (up 48% to $48.2 billion), which allowed the social network to up to seven lines – from the 15th to eighth place. Among the most rapidly developing brands also include Amazon (+29%), Adobe (+19%), Adidas (+17%), Goldman Sachs and Starbucks (16%). Only the growth rates of 10% or more showed 16 companies out of 100.
Just this year, the ranking includes three newcomers: Netflix on 78-m a place, Salesforce.com 84 m and Ferrari in ‘ 88.
The aggregate value of the top 100 brands increased in 2017 to 4.2% in comparison with last year, to $1 trillion 871,7 billion.
The United States remains the absolute leader – the company 51 in the first hundred, Germany ranked nine, France with eight, China two. Of the Russian companies in the hundred most expensive brands did not include any.
Interbrand takes into account in its calculations the financial results of companies, the impact of brands on consumer decisions about purchases and the ability of companies to provide income. Top 100 most valuable brands in the world published for 18 years.